In an exclusive interview with Commercial Integrator, Tyler Brebberman, chief vendor officer, Midwich North America, discusses the company’s primary focus at the booth leading up to InfoComm 2026.
Brebberman also spotlights Midwich’s portfolio of value-added services designed to help partners operate more efficiently and win more business.
Read the whole interview below!
Commercial Integrator: What is Midwich’s primary focus heading into InfoComm 2026?
Tyler Brebberman: InfoComm is always an important opportunity for us to connect with our partners, but this year is especially exciting because it reflects the momentum we’ve built through strategic vendor partnerships, expanded services and continued investment in our partners’ success. Our focus is on helping integrators navigate a rapidly evolving AV landscape where collaboration, networked AV, content creation and IT infrastructure continue to converge.
At Midwich, we’re not only committed to partnering with the industry’s best-in-class technology solutions providers, but we also provide the expertise, services and support that help our partners grow their businesses. InfoComm provides the perfect platform to showcase those investments and discuss what’s next for the industry.
CI: Midwich has announced several strategic partnerships leading up to the show. What do these announcements represent?
Brebberman: The announcements we’ve made ahead of InfoComm reinforce our commitment to bringing innovative technologies and industry-leading manufacturers to our customers.
Recent announcements include our expanded relationship with Icron across multiple Midwich regions and our exclusive U.S. distribution of the new Audinate Dante AVIO Install adapters, with additional developments to be shared throughout the show.
While each announcement serves a different market segment, together they demonstrate our strategy of building a comprehensive portfolio that supports modern AV workflows across collaboration, audio networking, infrastructure and media production. They also reinforce Midwich’s commitment to supporting the continued convergence of AV, collaboration, networking and content creation.
CI: Beyond products and partnerships, how is Midwich supporting integrators today?
Brebberman: One of the areas we’re most excited to discuss at InfoComm 2026 is Midwich Plus+, our portfolio of value-added services designed to help partners operate more efficiently and win more business.
Today’s integrators face increasing complexity, tighter timelines and growing customer expectations. Through Midwich Plus+, we’re helping partners address those challenges with services that support project design, deployment and technical expertise.
Our goal is simple: help our partners spend less time navigating operational challenges so they can focus on serving customers and growing their business.
CI: What can attendees expect when they visit the Midwich booth?
Brebberman: Visitors to Booth #N8145 will have the opportunity to meet with our team and a variety of solution partners while exploring technologies that support today’s evolving AV environments.
Our team will be available to discuss emerging trends, demonstrate solutions across multiple technology categories and share how Midwich can help partners uncover new opportunities through both our vendor portfolio and value-added services.
One of the unique ways we support our partners at InfoComm is by acting as a concierge across the show floor. Our team helps customers navigate the event, connect with the right manufacturers and experience the latest solutions from our vendor partners.
Whether attendees are looking for collaboration solutions, networked AV technologies, production tools, infrastructure products or support services, our goal is to help them identify practical solutions that drive business growth and connect them with the resources they need to be successful long after the show ends.
CI: Midwich has become known for its industry events during InfoComm. What do you have planned this year?
Brebberman: Relationships are what drive this industry, and bringing together manufacturers, integrators, consultants and industry professionals remains an important part of what we do.
Last year, our annual InfoComm event generated tremendous excitement throughout the industry, and we’re looking forward to hosting our VIP partners again this year. The Midwich InfoComm Party takes place on Wednesday, June 17, from 7:00 p.m. to 11:00 p.m., and interest has been so strong that the event is already at capacity.
Attendees will also be able to network with our event sponsors including Advanced Network Devices, Barco ClickShare, Bose Professional, DTEN, Logitech and Neat.
Additional Networking Opportunities
Attendees can also join us for additional networking opportunities throughout the show, including the Icron Happy Hour at the Midwich booth (#N8145) on Thursday from 3:30 p.m. to 4:30 p.m. and the Barco Projection Happy Hour at the Barco booth (#N7231) during the same time.
These events provide another opportunity for partners to engage with our team, connect with manufacturers and continue the conversations that help move our industry forward.
