February 2023 Movers & Shakers in AV

Utah Scientific, provider of mission-critical equipment to content creators, distributors and broadcasters, announced Mark Playdon as the company’s western regional sales manager (RSM). Based in Phoenix, Ariz., Playdon will oversee sales and customer management in the Western U.S. and Canada, regularly visiting potential and existing customers throughout the region to assess their needs and provide product and system recommendations.

“Mark’s engineering roots and industry experience afford him a deep comprehension of television and M&E systems,” says Barry Singer, vice president of sales, Utah Scientific. “His previous tenure managing the Western U.S. broadcast market, as well as the channel, is perfect for this role. A military veteran and a successful entrepreneur, Mark will be an asset to the continued growth here at Utah Scientific.”

Per a statement, Playdon’s attention to detail on both the engineering and business sides of the broadcast industry make him a perfect fit for the RSM position. After serving in the British Royal Air Force, Playdon started his career in 1993 as a systems design and installation engineer for FOR-A.

Before joining Utah Scientific, he worked for the JVCKenwood Corporation as director of broadcast sales for the Western U.S. region, where he managed all direct account sales west of the Mississippi at each broadcast group’s executive and station levels.

“I believe wholeheartedly in having direct contact with customers to help them grow their businesses, and I am delighted to do so on behalf of Utah Scientific,” adds Playdon. “I look forward to assisting the company with developing sales strategies and bringing new products to market that will, in turn, pair the right solutions with the right people.”