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Lightware Names Brian Studwell as Northeast Sales Manager, Expanding Dual Roles

Published: November 18, 2024
Brian Studwell steps into dual roles at Lightware as Regional Sales Manager for US Northeast, while also retaining his responsibilities as National Consultant Liaison. Photo courtesy of Lightware.

Brian Studwell has been appointed as Lightware America’s new regional sales manager, northeast, while also retaining his responsibilities as national consultant liaison. With a strong background in the industry and extensive experience within the company, Studwell is well-positioned to deliver exceptional support to clients, says Lightware.

In his new role, Studwell will be responsible for managing customer relationships, understanding client needs, and providing tailored solutions to help businesses achieve their objectives using Lightware’s technology. He will play a key part in coordinating sales efforts, ensuring customer satisfaction and driving growth across various markets. His proactive approach to account management aims to offer clients seamless experience and strategic guidance, building on the trusted relationships he has already cultivated, says Lightware.

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“Brian’s deep understanding of the industry, combined with his commitment to our customers, makes him an excellent fit for this position,” says Roger Takacs, EVP of Sales at Lightware. He continues, “We are confident that his dual role will enhance our ability to deliver innovative solutions while maintaining the high level of service that our clients expect.”

In addition to his new duties, Studwell will continue to serve as National Consultant Liaison, where he will maintain his role in connecting consultants with Lightware’s latest product developments and technical resources. This dual responsibility will allow him to leverage his expertise in both capacities, ensuring that Lightware’s consulting partners stay well-informed and that clients benefit from a cohesive approach to account management and consulting support.

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