Sonance, the San Clemente, Calif.-based, provider of architectural audio solutions, appointed Paxson Laird as director of sales engineering for Sonance Professional. Paxson will play a key role in driving technical expertise and field engineering support as Sonance continues to expand its presence in the professional audio market, says the company.
Morten Jorgensen, vice president of Sonance Professional, says, “Paxson’s deep experience in the professional audio market across design, sales engineering, and technical training will be instrumental as we continue to elevate our capabilities to support this critical market. We continue to invest in talent as part of our ongoing commitment to strengthen our position in the professional audio market and foster authentic partnerships globally.”
Laird brings extensive industry experience to Sonance, beginning his career as a technology consultant for an international architectural and engineering firm, specializing in audiovisual design. He later joined Bose Corporation, where he served as a sales engineer in the professional division.
Sonance says, during his time at Bose, Paxon contributed to the company’s success by working in the global marketing group, founding the professional training group, managing the Americas sales engineering team, and overseeing the U.S. sales team.
“Joining Sonance is a remarkable opportunity to be part of a company that is shaping the future of professional audio,” says Laird. “I am looking forward to working closely with our sales and engineering teams to further strengthen our professional offerings and services and deliver exceptional experiences to our partners and customers.”
