Rebranded DSE Signs Sony As Presenting Sponsor

Published: December 9, 2021
Image courtesy of Questex/DSE.

Sony Electronics has signed on as presenting sponsor for Questex’s Digital Signage Experience (DSE) set for March 22-24 in Las Vegas.

As DSE’s highest sponsorship level, Sony experts will provide welcome remarks, run on-floor educational sessions and host partners in their booth on the exhibit floor. Sony joins Crimson, Korbyt, INFiLED, and Peerless-AV as sponsors of DSE 2022.

This comes after 15 years of the digital signage industry’s premier show and after Questex acquired the show in early 2021. Now, the show—previously Digital Signage Expo—is being relaunched and rebranded to showcase new technology from leading manufacturers while providing educational content and networking opportunities to attendees.

The partnership with Sony also provides the opportunity to showcase micro-LED displays, video walls and all-in-one solutions that include software. This includes Sony’s professional 4K HDR BRAVIA displays, ranging in size from 32 inches to 100 inches, that feature Sony’s image quality, ease of use and wide range of functionality.

According to Sony, the displays feature powerful processors, Pro Mode for customized settings, IP control, and mirroring functionality. The company says the BRAVIA displays are the only professional displays that feature integrated mirroring through both, built-in Chromecast and Apple AirPlay 2. Thus, it provides a simple and quick connection from a user’s device for seamless collaboration.

“As Sony continues to expand its footprint in the digital signage and display space, we’re proud to be an integral part of the rebirth of an iconic industry event like DSE,” said Rich Ventura, vice president of B2B at Sony Electronics. “After the changes to our external environment and shifts in business needs, it’s reinvigorating to be back at a tentpole show, to reintroduce our versatile offerings and have the opportunity to showcase our evolution. Sony looks forward to connecting with and educating users, reaffirming our commitment to the community and cementing our leadership position in the display realm at DSE.”

“We are thrilled to welcome industry leader Sony as the presenting sponsor of DSE 2022,” said Marian Sandberg, vice president and market leader for DSE at Questex. “We look forward to their contribution to the conference and experiencing their latest innovations in the DSE Exhibit Hall.”

Posted in: News

Tagged with: Digital Signage

B2B Marketing Exchange
B2B Marketing Exchange East