Williams AV, global provider of assistive communication technology, announced the expansion of its international sales team with the addition of two AV professionals. Here, Michael Carvosso joins as international technical sales manager for Australia, New Zealand and Southeast Asia, while Sanjay Kumar will serve as international technical sales manager for the MENA (Middle East and North Africa) South and East Asia regions.
“We experienced a record year of sales growth in our international markets,” says Per Persson, VP of international sales and business development at Williams AV. “In 2024, we saw explosive growth in Europe, Australia and the Middle East, highlighting the need to enhance our sales support for customers in these regions. Michael and Sanjay’s extensive experience in the pro AV industry will strengthen our ability to serve these key regions and further drive our expansion.”
Williams AV says its international presence has grown steadily over the past three years, supported by strategic partnerships and the addition of distribution partners worldwide. This momentum thus underscores its commitment to providing assistive communication solutions and customer support across global markets.
Driving Global Growth
Based in Australia, Carvosso brings more than 25 years of experience in the professional AV industry. His career includes leadership roles at Bose Professional, Australia-based distributor Westan, Philips Electronics, and Avico Electronics. Carvosso’s extensive knowledge of the Australian and Southeast Asian markets makes him an asset in driving regional growth and supporting customer success, says Williams AV.
Based in the United Arab Emirates, Kumar brings over 25 years of expertise in sales and project management within the Middle East and North Africa regions. His career highlights include positions at VDA Telkonet, and Robert Bosch Middle East. Per the company, Kumar’s understanding of the MENA and South and East Asian markets positions him to deliver technical and consultative support to clients.
“We are thrilled to welcome Michael and Sanjay to our international sales team,” says Persson. “They have a proven track record of fostering strong relationships and their extensive industry experience and ability to bridge technical complexity with client needs will provide our customers with unparalleled support.”
According to Wiliiams AV, adding Carvosso and Kumar also bolsters its international sales team as they join Julian Young who leads sales efforts across Europe and is based in the U.K. Together, this dynamic team will thus ensure Williams AV continues to meet the growing demand for assistive communication technologies worldwide, says the company.