Times Square remains one of the world’s most recognizable advertising destinations, placing companies in front of a global audience at the center of New York City. Every screen competes for attention in an environment where creativity, scale and location determine how effectively an advertisement stands out. For those exploring Times Square digital billboard advertising, identifying the strongest screen locations is the first step toward campaign success.
The Core “Bowtie” Epicenter
Times Square attracts between 200,000 and 250,000 visitors each day, with volumes climbing during peak seasons. The central bowtie zone, where Broadway crosses Seventh Avenue, experiences the highest concentration of foot traffic, delivering unparalleled visibility for brands. These locations are:
- One Times Square: Premier visibility at the district’s most iconic address
- The NASDAQ MarketSite Tower: Commanding presence with extensive digital real estate
- 10 Times Square: High-traffic bowtie intersection
The Northern Gateway
The northern section, from 45th to 47th Street, attracts entertainment-focused audiences. Duffy Square anchors this zone, with Broadway theaters and hotels making it valuable for businesses targeting tourists. These spots are:
- The ABC Supersign: Direct sightlines to Good Morning America broadcast studios
- Screens facing the TKTS Pavilion steps: Prominent positioning for audiences in extended wait areas
- The Marriott Marquis digital displays: Flagship hotel placement reaching theater crowds and overnight guests
The Southern Approach
This entry zone captures commuters and tourists from the 42nd Street subway stations and the Port Authority Bus Terminal. Large corner installations intercept constant footfall and draw immediate attention:
- The Morgan Stanley Headquarters screens: Premium placement at 1585 Broadway
- Corner displays at 3 Times Square: Thomson Reuters Building location with multi-directional visibility
- Digital platforms at 42nd Street subway hub: Direct sightlines from major transit exit points
What to Look For When Booking Times Square Digital Screens
After identifying a location, understanding booking pathways is essential. Companies can contact the media company that owns a screen or work with a specialized out-of-home agency. Finding the right media partner depends on several factors, such as:
- Location visibility: Sightlines and proximity to high-traffic points determine impression delivery.
- Pedestrian traffic: Daily and seasonal volumes establish reach potential.
- Screen size: Larger formats create greater impact but require higher production investment.
- Share of voice: Rotation schedules affect message frequency and memorability.
- Creative specifications: Technical requirements must align with creative assets.
- Booking availability: Prime platforms require months of planning.
- Campaign budget: Total investment encompasses media costs and production expenses.
Where to Advertise on Digital Screens in Times Square Via Top Media Partners
Identifying which Times Square digital billboard advertising placements deliver the strongest brand impact requires knowing who holds the most strategic locations. These three media companies manage the district’s most prestigious digital advertising real estate, each offering platforms that maximize exposure in high-traffic zones.
1. New Tradition
New Tradition operates its marquee asset at One Times Square, the renowned home of the New Year’s Eve Ball Drop and the top billboard in New York. The company specializes in premium out-of-home inventory with real estate development at its foundation. It also develops assets on prominent buildings, connecting brands with sought-after audiences in contextually relevant locations.
Key Features
- Spectacular displays: Large-format static billboards, wallscapes, building wraps and digital billboards with static and full-motion options
- Strategic venue placements and experiential activations: Times Square, Faneuil Hall, The Grove and similar destinations with interactive opportunities
- Multi-market reach: Prime real estate with market and category targeting across New York, Los Angeles, Chicago, San Francisco, Miami and additional major cities
2. Foxpoint
Foxpoint manages the 10 Times Square Bulletin, a full-motion display at the south end of the bowtie. The company develops and operates traditional and digital outdoor platforms across the United States while maintaining strong relationships with advertising agencies and direct brand clients. Foxpoint’s in-house sales teams work directly with brands and agencies to deliver customized solutions.
Key Features
- Market expertise: Understanding of how to position and sell unique value in each geographic market
- Custom presentations: Advertiser-specific proposals developed by dedicated branding and creative staff
- Campaign follow-up support: Marketing recaps and videos that build lasting client relationships
3. Superior Digital Displays
Superior Digital Displays offers LED billboards at the Thomson Reuters Building, featuring advanced capabilities for full-motion video and mobile/social media interactivity. The company operates state-of-the-art platforms and positions itself as a technology-forward partner for brands seeking interactive elements and experiential marketing. The company’s focus on cutting-edge display technology enables it to execute unique advertising concepts.
Key Features
- High-impact LED technology: Advanced capabilities support complex creative executions and high-resolution content
- Interactive campaign support: Infrastructure accommodates user-triggered content and real-time social media integration
- Experiential marketing integration: Locations support activations combining digital screens with ground-level brand experiences
Comparing the Options
This comparison table provides a quick overview of each company to help buyers identify the best fit for their campaigns.
| Company | Best For | Flagship Times Square Asset | Core Business Specialty |
| New Tradition | Global brands seeking iconic, statement-making placements | One Times Square, home of the New Year’s Eve Ball Drop | Securing premium real estate in top markets |
| Foxpoint | Advertisers seeking full-service partnerships with market expertise | 10 Times Square Bulletin, full-motion digital at the south bowtie | Building strong agency relationships and managing complex deals |
| Superior Digital Displays | Brands leveraging creative technology for interactive campaigns | LED billboards at 3 Times Square, the Thomson Reuters Building | Cutting-edge display technology and creative innovation |
Methodology for Selecting Partners
The featured companies distinguish themselves through demonstrated market leadership, strategic asset portfolios and proven service capabilities. Selection criteria also prioritize organizations that manage premium inventory in high-visibility zones.
Frequently Asked Questions
The following questions address common concerns about digital advertising in Times Square.
How many people will see an ad in Times Square?
Visibility depends on screen location, campaign duration, rotation frequency and seasonal timing. Media partners typically provide detailed impression estimates using historical traffic data and screen-specific audience measurement to ensure a strong return on investment.
What are the best locations to advertise in Times Square?
The strongest location depends on campaign objectives, target audience behavior and whether the priority is reach, frequency or landmark status. For example, the core bowtie epicenter delivers maximum prestige and the highest pedestrian density, making it ideal for organizations prioritizing visibility and iconic association.
What types of digital screens are available in Times Square?
Available formats range from full-motion video displays with LED technology to static digital billboards that rotate images at timed intervals. Display sizes vary from standard billboards to building-scale spectaculars.
Is Times Square advertising only for large brands?
While many Fortune 500 companies maintain a consistent presence, the market accommodates campaigns of varying scales and budgets. Shorter booking periods, shared rotation schedules, and strategic event timing make placements more accessible.
Creating an Iconic Brand Presence
Digital advertising in Times Square represents a unique opportunity to position brands in the world’s most recognized commercial district. With the right strategy and media partner, ad campaigns can deliver measurable impact and lasting brand elevation.
