When a manufacturer adds a new distribution partner it’s generally not the type of news that you remember where you were when you heard it.
Bose Professional, however, is not your typical manufacturer and integration firms will be intrigued to learn that it has partnered with two distributors: Almo Professional A/V and AVAD LLC.
Known for being extremely protective of its brand, messaging and distribution, Framingham, Mass.-based Bose took great care before selecting Almo and AVAD to expand its sales channels and broaden its reach to integrators.
Almo and AVAD dealers will gain access to Bose Professional’s entry-level installed products, including Business Music Systems loudspeakers and amplifiers, while other products will remain restricted.
Adding these two distributors, according to a Bose press release, creates wider access to Bose Professional products; total project solutions to include audio, video and accessories; and broader systems design and sales support.
For Bose, the move is extremely significant, as evident by Bose Professional Americas senior manager Morten Jorgensen’s statement:
“After careful consideration, we have selected Almo and AVAD to help expand our reach to our customer base. They are committed to excellent customer service on the front and back end of projects, and will maintain Bose as a premium brand in the industry.
“It is our firm goal to continually reinforce our commitment to the overall business, and to our current dealers and partners. We felt it was important to offer our dealers and new customers a choice, many dealers have directly asked us to offer improved access to Bose Professional products …
“Our direct-employed, dedicated Bose territory managers will be key to making this successful by working closely with our existing dealers, integrators and new partners to ensure that our customers are serviced exceptionally while maintaining Bose as the premium solution it is today.”
