This exclusive interview with BZBGEAR ahead of the InfoComm 2025 show highlights the company’s rebrand plans. Company leadership felt that it was time for the BZBGEAR brand identity to evolve alongside its technology, its product catalog and its market reach.
Check out all the details in the exclusive Q&A below.
Commercial Integrator: What an exciting time for BZBGEAR! Why did BZBGEAR decide to rebrand now as InfoComm begins?
BZBGEAR: It is very exciting, and we’re extremely proud of this milestone. Since our inception in 2019, BZBGEAR has quickly transformed from a passionate AV startup into a globally recognized brand respected for our future-ready technologies, award-winning gear and unwavering commitment to our customers and partners.
As our technology, product catalog and market reach have evolved, we felt it was time for our brand identity to evolve too. This rebrand is more than just a visual makeover, it’s a reflection of our vision, growth and promise to keep pushing innovation and boundaries. We want to underscore our drive to not only keep pace but also lead with the next generation of pro AV and broadcasting solutions.
Commercial Integrator: What does the new branding represent?
BZBGEAR: The updated BZBGEAR branding and color scheme symbolizes energy, innovation and optimism in a modern technological world. And it’s no coincidence these are all qualities that define our team and solutions. This rebrand represents a direct result of the trust, feedback and support from our incredible partners and customers.
In just a short time, BZBGEAR has developed a comprehensive catalog of end-to-end pro AV and broadcasting solutions ranging from Full HD to 8K Ultra HD. And being open ecosystem friendly, all our solutions are compatible with most other brands’ tech and hardware—offering the ultimate in flexibility and adaptability.
We’re excited for what’s ahead and invite the AV world and our fellow Gearheads to be part of the next chapter of BZBGEAR!
Commercial Integrator: How does this rebrand impact BZBGEAR’s service and support?
BZBGEAR: Our rebrand reinforces and strengthens our commitment to service. We’re doubling down on what sets us apart: a five-year industry-leading warranty, expedited replacement service and free design and sales engineering support. We’ve also expanded our 60-day demo program to give customers unmatched hands-on access to our gear. With our own in-house warehouse and 24/7 Partner Portal, we ensure fast, transparent support and inventory. And with our growing international network of trained distribution partners, our solutions are easier than ever to source and deploy regardless of where you are in the world.
Commercial Integrator: Will you be unveiling the BZBGEAR rebrand at InfoComm 2025? And what do you have planned at this year’s pro AV event?
BZBGEAR: Yes! Well, we’ve already done a soft reveal with our rebrand, but InfoComm 2025 will mark the official reveal date. We’ll have great swag and a fun photo op backwall to celebrate, so make sure you all come join us at Booth #2069. Register with code BZB771 for free exhibit passes.
And since everything is better with friends, we’ll be hanging at our partners’ exhibits as well. So along with our main booth, be sure to drop by AVL Media Group (Booth 6281) and NDI (Booth 3780) to learn of our latest solutions.
Speaking of our latest solutions, you won’t want to miss the market’s first-ever 8K 16×16 matrix switcher (BG-8K-1616MA) or our 8K AV over IP multicast transceivers (BG-IPGEAR-XTREME series). We’ll also have our newest video streaming 4K encoders/decoders (BG-STREAM series) and a new addition to our BG-ADAMO—aka The Most Awarded PTZ Camera in the Market. This fan favorite will be getting a boost with a 40x optical zoom lens.
Hope you all can celebrate our new look and new solutions at InfoComm 2025 in Orlando, Fla. Come see us June 11-13 at the Orange County Convention Center in Booth 2069. Remember to register with code BZB771 for your free exhibit passes.
