In today’s rapidly evolving Pro AV market, integrators face more complexity than ever. Customers demand seamless experiences, technology cycles are accelerating, and support requirements continue to grow. As a result, the role of distribution has shifted from simply moving products to becoming a strategic partner that enables integrators to succeed.
In this session, Cynthia Menna, Vice President & General Manager, AV at ADI Global Distribution | Snap One, will share her perspective on how distributors can empower integrators with training, technical resources, trusted brands, and business support. She will discuss key industry trends, highlight strategies for building strong partnerships, and provide actionable insights to help integrators stay competitive in a changing landscape.
Learning Objectives / Key Takeaways:
- Understand how distribution is evolving to meet the needs of modern integrators
- Learn how ADI supports partners with training, marketing, and business resources
- Explore current trends shaping the Pro AV channel
- Gain insights into building stronger customer relationships through trusted distribution partners
