PlexusAV, the professional AV division of Sencore, providing a suite of human-focused AV-over-IP solutions, announced a new partnership with independent manufacturer representative firm Bassett Sales Corporation.
PlexusAV and Bassett Sales Corporation Target Southwest Region
Per the statement, the agreement strengthens PlexusAV’s growth strategy across Southwest territories of the United States. This includes Southern California, Southern Nevada, Arizona and Hawaii.
According to the statement, Bassett Sales Corporation has a long-standing reputation within the physical safety and security markets, representing industry-leading brands. Its recent expansion into professional AV brings strong synergies as AV and IT infrastructures continue to converge, says PlexusAV.
Together, the companies say they will work closely with regional distributors and integrators to provide enhanced access to PlexusAV’s high performance AV-over-IP solutions. The partnership will also offer all the tools and technical training needed for educating and deploying seamless, high-performance networking built on IPMX interoperability.
Executives on New Partnership
Jim Reinhardt, PlexusAV’s US sales manager, comments, “Bassett Sales Corporation will be a partner of great value as we accelerate growth with integrators in North America. This alliance will focus on the Southwest region, where we recognized significant opportunity, and Bassett’s established relationships and regional expertise will help us expand market reach and strengthen channel engagement for our growing product portfolio.”
“We’re proud to represent PlexusAV in the Southwest region,” adds Kim Walsh, president of The Bassett Sales Corporation. “Our continued investment in the professional AV market —including the addition of a vice president of sales focused on Pro AV — reflects our commitment to delivering innovative solutions to our partners and customers. PlexusAV’s open, IPMX-based approach aligns with the direction of the industry, and we look forward to working together to bring these solutions to market.”
