Built by integrators for integrators, ilLumenate Lighting delivers professional lighting solutions tailored exclusively for the custom integration channel. With a focus on concierge-level support, smart integrations and execution from the initial specification to the final site visit, ilLumenate Lighting maintains its position as a dedicated project partner.
To connect with this highly specialized market, the company relies on CEDIA Expo/Commercial Integrator Expo (CIX). This event, which takes place in Denver, serves as the ultimate convergence point for the residential and commercial AV integration industries. System integrators, tech managers, lighting designers and architects gather in Denver annually to explore next-generation products, experience immersive demonstrations as well as discover emerging technologies that transform connected spaces.
The Strategic Value of CEDIA Expo/CIX
For companies that operate within a highly defined niche, finding the right platform to showcase specialized solutions is critical. As CEDIA Expo/CIX brings together professionals from across the connected technology spectrum, it offers ample opportunities for networking, brand visibility and business growth.
Jay Divine, president of ilLumenate Lighting, understands this dynamic firsthand. “From being an integrator myself for 22 years, and now [being] on the lighting manufacturing side, I know the importance and credibility of this show,” he says.
According to Divine, the event aligns perfectly with the company’s business model. Instead of marketing to the general public or broad electrical channels, ilLumenate focuses its efforts entirely on AV professionals who understand the nuances of automated control systems.
“This is the only show that caters to integrators which is the market we are focusing on,” Divine explains. “It is the largest and most strategic show that targets the integration market which is only who we sell to. Since we only sell to integrators, it [also] targets us very nicely.”
ilLumenate Lighting on Innovation and Feedback Opportunities at CEDIA Expo/CIX
How do manufacturers ensure their products meet the evolving demands of the field? For ilLumenate Lighting, the answer lies in direct communication with dealers. The expo floor at CEDIA Expo/CIX provides a hands-on environment where integrators can evaluate new lighting fixtures, discuss project challenges as well as provide immediate feedback.
Divine highlights the importance of these in-person interactions for the company’s growth:
- Building relationships: It is crucial to be able to meet the dealers face to face and get to know what they are looking for.
- Driving development: The feedback from in-person interactions propels innovation for the company.
In other words, this continuous feedback loop directly influences the company’s product roadmap. Divine adds that attendees at the upcoming CEDIA Expo/CIX can expect to see a comprehensive display of purpose-built lighting solutions engineered specifically to integrate smoothly with top-tier control systems.
“Our roadmap is long and we plan to showcase our linear line that is very strong,” he remarks. “We will also be introducing our new Neon series and Landscape series — all of which are designed for integrators only.”
Final Thoughts from ilLumenate Lighting
As the smart home and pro AV industries continue to merge, events like CEDIA Expo/CIX remain essential for discovering targeted, high-performance solutions. For integrators seeking lighting products designed with their specific needs in mind, connecting with brands like ilLumenate Lighting at the show is an invaluable opportunity.
Ready to explore the latest innovations in custom integration and lighting control? Register now for the upcoming event on the CEDIA Expo website.
