Pufferfish, the global creative technology company, has announced the launch of a streamlined business structure designed to simplify how organizations create and deliver their immersive experiences. Ahead of InfoComm 2026, the company has introduced three unified divisions — PufferStudio, PufferEvents and PufferTech — bringing together creative, delivery and technical expertise under one cohesive model.
According to the company, the move corresponds to a growing challenge across industries: while demand for immersive experiences continues to rise, delivery remains fragmented, often requiring multiple vendors across content, hardware and integration.
“Too many immersive projects are still unnecessarily complex,” says Stephen Patterson, CEO, Pufferfish. “You have one partner for hardware, another for content, another for installation — and no single point of accountability. We’ve structured Pufferfish to remove that separation entirely, streamlining our divisions to reflect how immersive experiences are actually delivered.”
What are the Three Unified Divisions of Pufferfish?
The three unified divisions of Pufferfish are as follows:
- PufferStudio: Transforms complex ideas, data and brand stories into compelling interactive content, designed for non-planar canvases.
- PufferEvents: Delivers turnkey immersive activations, hardware and content for global events, from concept through to on-site deployment and support.
- PufferTech: Engineers spherical displays, LED globes, curved surfaces, architectural forms and non-planar LED installations, built for the most demanding environments.
Together, the three divisions will provide a fully integrated solution from concept and design through to engineering, installation, warranty, maintenance and support, says the company.
“This isn’t a rebrand — it’s how we already work. Bringing PufferStudio, PufferEvents and PufferTech under one umbrella means our clients get one team, one contract and one delivery process from first sketch to ongoing support,” emphasizes Alana McCourt, COO, Pufferfish.
Approach to Immersive Experiences
Pufferfish notes that as brands look to deal with visitor fatigue and move beyond traditional digital signage experiences, its approach focuses on creating immersive environments that actively draw people in. Here, the company’s immersive displays help increase dwell time, engagement and memorability.
Moreover, Pufferfish states that its work spans corporate innovation centers, global events, museums, education and healthcare, with clients including EY, Ericsson, NASA and the World Bank.
The company adds that every Pufferfish unit ships with an intuitive authoring environment that lets curators build interactive elements and import media, map gestures and publish changes without writing code. For projects that demand more complexity, Pufferfish operates a full creative and software service capable of producing motion graphics, live-data visualizations and interactions for any size and shape of screen.
Pufferfish at InfoComm 2026
Pufferfish announced it will showcase the fourth-generation PufferSphere at InfoComm 2026 on the Barco booth N7231, North Hall. Visit the Pufferfish website for more information.
