Audio-Technica announced it is heading to InfoComm 2026 with its most significant show presence to date. In an exclusive interview, Mark Donovan, director of commercial applications at Audio-Technica, walks through what integrators can expect at the booth.
A Major Digital Wireless Release
According to Donovan, Audio-Technica will feature a new product in the digital wireless category. While keeping the specifics under wraps, Donovan adds that the release rounds out the manufacturer’s existing wireless lineup across verticals and applications. For integrators who specify and install wireless systems, Audio-Technica aims to bring the whole audio experience to the show floor.
Audio-Technica to Bring Demo Room at Booth C7959
Donovan also notes that Audio-Technica will run a demo space rather than relying on static displays. Inside booth C7959, the team will host:
- A live Microsoft Teams call connected to the company’s System Solutions Lab in Stow, Ohio
- Real-time audio that attendees can hear and evaluate in the room
- A chance to ask questions and test how the gear performs in practice
From Donovan’s perspective, the setup allows integrators judge performance in a real application instead of reading a spec sheet.
Audio-Technica on Product Development
Donovan also details how Audio-Technica approaches product development based on actual feedback from integrators, consultants and end users. The goal, he emphasizes, is creating innovative gear that holds up in the variable conditions of real installations and continues performing as client environments change.
Watch the embedded YouTube video below for the the full interview with Mark Donovan and plan your visit to booth C7959.
