Editor’s Note: Here, Commercial Integrator’s editors highlight one of our 2026 Integration Award-winning projects. Logic Integration’s work for Interactive AI Studio earned top honors in the Best AI-Infused Project category. Read on to learn why our judges deemed this project the most impressive AI-Infused project of the year!
Key Takeaways
- A global IT consulting firm hired Logic Integration to build an executive AI experience center in San Francisco after an earlier New York collaboration.
- The centerpiece is a 49.6 ft by 7.8 ft Planar DirectLight Pro LED videowall in a 25×7 configuration running a 12000×1890 resolution canvas.
- OptiTUIO LiDAR-based touch sensors make the full wall interactive so presenters manipulate content by hand instead of through a control panel.
- QSYS DSP audio, beamforming ceiling microphones and ceiling speakers extend the live experience to remote participants.
- Seismic requirements, high-rise logistics and out-of-state project management from Colorado shaped the build.
How Did This Project Start?
The project started as a New York collaboration that grew into something bigger. A global IT consulting and technology services firm was in the early stages of building an executive experience center in New York and wanted outside expertise to make sure the technology and design would support live, in-person demonstrations of its AI capabilities for visiting enterprise customers. Logic Integration, CI’s 2021 Integrator of the Year, flew out, walked the space with leadership and weighed in on the plans before construction moved forward.
That walkthrough turned into a broader strategy conversation. Because the firm’s core business (AI strategy, data engineering and enterprise software implementation) is largely intangible, the discussion centered on how a physical space could make that work feel concrete and credible to visitors. Logic proposed enhancements to the original design, from improved control flow to a more immersive AV experience. The response was strong enough that leadership began planning a second center on the West Coast, purpose-built to showcase live AI use cases to clients across time zones. That conversation became the San Francisco project.
What Was the Scope of the San Francisco Build?
The scope centered on turning AI services normally explained in a conference room into something a visitor could see and touch. At the heart of the room sits a 49.6 ft by 7.8 ft Planar DirectLight Pro LED videowall, a 25×7 configuration running a 12000×1890 resolution canvas engineered with fiber-optic distribution and a custom structural mounting and cladding system.
To make the wall touch-interactive at this scale, Logic Integration worked with a custom UX/UI designer and installed OptiTUIO LiDAR-based touch sensors across the display. The team also installed beamforming ceiling microphone arrays and a networked QSYS DSP audio and control system, all built to support live AI demonstrations rather than a fixed presentation loop.
What Makes This an AI-Infused System Rather Than a Big Screen?
The AV infrastructure itself is the delivery mechanism for the firm’s AI story, which is what separates this from a large display running AI-themed content. The wall functions as a live demo engine: staff pull from a library of AI use-case demonstrations in real time and tailor what’s shown to match the interests and industry of each client in the room. The content changes, but the delivery method doesn’t. It happens through direct, physical interaction with the wall.
How Does the Interaction Actually Work?
The interaction works through the LiDAR-based OptiTUIO touch sensors installed across the display, which let a presenter walk up, tap the wall and manipulate content directly instead of working through a separate control panel. The beamforming microphones and ceiling speakers extend that same live quality beyond the room, supporting virtual demonstrations that connect remote participants into the audio environment presenters use on-site. Paired with the wall’s resolution and scale, which keeps every demo sharp regardless of where on the canvas it appears, the system makes live AI demonstrations feel as sophisticated as the AI itself, whether the audience is in the room or dialing in.
What Were the Biggest Challenges?
The biggest challenges came from the location, the distance and the number of parties involved. Because the experience center sits in an active seismic zone, the videowall and its mounting system had to be engineered to a seismic rating well beyond a standard commercial install, adding structural review and custom mounting requirements a typical build wouldn’t face. Delivering a wall this size into a downtown San Francisco high-rise added its own logistics, including limited loading dock access.
The project also ran as a long-term, out-of-state engagement, with Logic Integration’s Colorado-based team delivering a build in California. That distance demanded extensive preplanning before equipment arrived on-site along with multiple site visits to manage design, installation and commissioning in person. Coordination added another layer: the project involved communication across international parties and consulting partners, all needing to stay aligned on scope, timing and sequencing across time zones.
How Did Logic Integration Solve Them?
Logic Integration solved the seismic and structural demands by looping in a certified structural engineer early to stamp the mounting drawings before fabrication began, then engineering a custom frame for the space. To manage the out-of-state, long-term nature of the work, the team built a detailed preplanning and site-visit schedule from the outset, sequencing trips to minimize travel while keeping hands-on oversight at every critical stage.
To keep international parties and consulting partners aligned across time zones, the team maintained consistent, structured communication throughout. On the technical side, Logic installed the LiDAR-based OptiTUIO touch sensors and led on-site calibration until the system was reliable enough for the client’s team to use unsupervised during live demos. Together these solutions delivered a wall where AI use cases can be picked up, moved and explored by hand, the kind of tangible proof point an AI services firm needs when the product itself can’t be held.
What Did the Client Say?
The client reported a positive result across both leadership and staff. “Working with Logic Integration on our San Francisco AI Studio project has been an exceptional experience from start to finish. Their team demonstrated professionalism, technical expertise, and a strong understanding of our vision. The result is a stunning, high-impact videowall that elevates our lobby space and communicates our brand with clarity and sophistication. We’ve received consistent positive feedback from clients and employees alike. Logic Integration delivered on time, on budget, and exceeded our expectations,” said the firm’s facilities manager in San Francisco.
