Xyte, the Tel-Aviv, Israel-headquartered hardware-as-a-service (HaaS) solution provider, announced its global expansion with the launch of dedicated operations in North America. The company is strategically moving to meet the fast-growing demand for its as-a-service enablement platform.
With Xyte’s Connected Device Management Platform (CDMP), hardware manufacturers and integrators have one suite of tools to turn their products into services, and quickly go to market with as-a-service offerings and transact recurring revenue at scale.
The company’s U.S. office will be led by Xyte’s new VP of sales, Andrew Gross. Gross comes to Xyte with over a decade of experience driving revenue growth and building successful sales teams, says Xyte. Most recently, he served as VP of enterprise sales and in other leadership roles at Crestron Electronics. There, he oversaw the video collaborations and IoT cloud business, created go-to-market strategies and formed new divisions within the company.
“Xyte is transforming the way hardware manufacturers, integrators, and end-users do business and creating tremendous new growth opportunities across the entire ecosystem,” says Gross. “I am thrilled to join such a disruptive company.”
“The digital transformation, changing markets, ageing equipment, and customers’ demand for greater flexibility are just a few reasons companies need to act and operate quickly,” Gross remarks. He adds that Xyte, as a HAAS provider, modernizes the industry, allows companies to get to the cloud faster than ever before and provides dynamic management capabilities to continuously keep products up to date with the latest and greatest features. Gross then proclaims that he looks forward to working with partners in the U.S. and globally, and supporting Xyte’s growth strategy.
Xyte’s co-founder and CEO Omer Brookstein says, “Andrew brings a wealth of sales management experience to the role. His forward-thinking, pioneering approach has been demonstrated throughout his career and we’re ecstatic to have him join our growing team to lead the US operations.” Brookstein continues, “Our presence in North America will enable us to accelerate our growth while continuing to demonstrate category leadership and bring digital transformation to the manufacturing ecosystem.”
