We’ve got another AV merger involving Marlin Equity Partners—but this one may not quite be on the scale of last month’s $1.3 billion blockbuster that’s expected to pair AVI-SPL and Whitlock when it’s finalized. [related]
In this deal announced today, Lifesize and Serenova are joining forces to create a contact center communications and workplace collaboration company serving more than 10,000 customers worldwide.
Marlin Equity Partners “will continue to invest and support the growth of the combined business to address the $60 billion unified communications-as-a-service (UCaaS) market,” according to the joint announcement.
“With the merger, the company is addressing the convergence of UCaaS and CCaaS technologies in the contact center with a complementary platform of enterprise-grade, cloud-based, high-definition video collaboration and contact center solutions,” the joint announcement says.
The new entity “will enable customers to consolidate the patchwork of communications, contact center and video collaboration solutions, delivering a new breed of unified, omnichannel experiences for workplace collaboration and customer engagement,” according to the joint announcement.
The company “will provide customers with global scale and tailored local support through its partner ecosystem in more than 100 countries worldwide,” the joint announcement says.
Why Lifesize and Serenova Merged
Lifesize founder and CEO Craig Malloy will serve as CEO of the new company. Serenova CEO John Lynch will assume the role of senior VP of sales, including strategic oversight of global major accounts.
“Deeper customer and employee engagement through more vivid, direct communications is where the world’s most successful businesses will distinguish themselves from the competition,” said Malloy in the joint announcement.
“This merger joins two companies with vast market expertise and cutting-edge, cloud-based solutions. When combined into an integrated platform, we will be uniquely positioned to help organizations deliver communication experiences that far surpass the status quo, from the contact center to the meeting room and beyond,” he said in the announcement.
“Lifesize has a long track record of innovation in business communications and a strong dedication to customer success,” said Lynch in the joint announcement.
“The synergies between Serenova and Lifesize solutions will allow us to revolutionize how businesses communicate with their customers and will deepen the value we can offer to our existing contact center customers worldwide,” he said.
The company will be presenting at Enterprise Connect in Orlando, Fla., from March 30 to April 2 (booth 1019).
