10 Amazing Examples of Digital Signage You Won’t Believe

BMW

The BMW i Window Into the Near Future was designed to promote the BMW i electric vehicles. Located in a 12’x10′ window on 6th Avenue at 42nd Street in New York City, the installation transformed nearly 250,000 cars into a digital reflection of the BMW i3 and i8 vehicles during a one-week period. Three cameras, two 80,000 lumen Vikuti projectors, and over 250,000 lines of original code were used to create this effect. The installation drove more than 500,000 views to the BMWUSA YouTube channel and increased leads by 52 percent from the previous 10 days.