14 Industry Talent Standouts of 2014

Brad Peterson, CEO at Level 3 Audio Visual / Level 3 Healthcare
Nominated by Doug Spencer, CFO at Level 3 Audio Visual

“Brad Peterson is changing the way his customers view audio/visual in general,” says Spencer, who notes the company’s “fun, relaxed culture.””We aren’t just an audio/visual company. We don’t just sell projectors and hang screens on the wall. He has molded his company into something much more customized and personal. If you can dream it, he’ll make it happen and most likely leave you with more than you thought possible.

“Building close relationships throughout the design, build and implementation process is key for returning customers. That dedication and energy makes the customer feel at ease during an integration job, which typically leads to groundbreaking second and third projects. He’s not afraid to take risks, such as breaking into the unchartered waters of the health care industry. Brad has personally climbed through the health care obstacles and has started to make a name for himself in that field. Not only is Brad a great contact to his customers, but he honestly cares for his staff and treats everyone with the same respect.”