Key Highlights:
- Bartosz Pętlak joins as Applications Engineer for EMEA, bringing 17 years of AV and digital signage expertise.
- Roger Lim is appointed Applications Engineer for APAC, with over 30 years of experience in AV and pro audio.
- Both will focus on solution design, technical expertise, and ensuring successful deployments in their respective regions.
AtlasIED Strengthens International Operations with New Appointments
AtlasIED has announced two strategic appointments to its international team, aiming to bolster growth and enhance support for distributors and clients worldwide.
Bartosz Pętlak Joins as Applications Engineer for EMEA
Based in Poland, Bartosz Pętlak brings 17 years of AV and digital signage expertise to his new role as Applications Engineer for the EMEA region. Pętlak will focus on driving regional growth through technical expertise, tailored solution design, and close collaboration with customers and partners.
“The AtlasIED team and its extensive product catalog are responsible for an impressive amount of applications in the EMEA region, and I’m honored to join the efforts,” says Pętlak. “I look forward to leveraging my experience to address complex customer requirements and deliver successful project outcomes.”
Simon Godfrey, director of sales for EMEA, emphasized the significance of Pętlak’s addition: “Bringing Bartosz onto our team enhances our technical sales capabilities across the region. His strong connections and customer-focused approach will contribute to successful outcomes for our partners and clients.”
Roger Lim Appointed as Applications Engineer for APAC
Roger Lim, a seasoned AV and pro audio specialist with over 30 years of experience, has been named Applications Engineer for the APAC region. Lim will provide solution design, implementation and technical expertise to ensure successful deployments across the region.
“I am excited to build and nurture strong relationships with customers in the APAC region,” says Lim. “Being able to assist them in person is empowering, and I take pride in the strong presence that AtlasIED has established and will continue to expand in this area.”
Glenn Lin, director of sales for APAC, highlighted Lim’s impact: “Adding Roger to our team strengthens our ability to support customers throughout the entire project lifecycle. His significant experience in application support will play a critical role in expanding our presence across APAC.”

