AVI-SPL Wins Excellence Awards by Strategic Account Management Association

Published: 2022-05-24

AVI-SPL was honored by the Strategic Account Management Association (SAMA) with the award for 2022 Outstanding Mature Program of the Year and as the inaugural recipient of the Systemic Enablement of the SAM Program award.

The recognition represents AVI-SPL’s fourth consecutive win, following the last two years’ wins of the SAMA Outstanding Mature Program of the Year and previous two years of winning SAMA’s Outstanding Young SAM Program award when SAMA honored the growing value of AVI-SPL’s Global Strategic Accounts Program.

Each year, the SAMA Excellence Awards recognizes business-to-business companies who achieve success at elevating relationships with key customers by solving their most critical business problems.

Winners not only enhance their programs’ stature internally but also demonstrate to their clients their commitment to delivering a world-class customer experience. Past SAMA winners include strategic account programs led by 3M, Adobe, Johnson Controls. Merck, and Pfizer.


AVI-SPL’s Joe Laezza, senior vice president of global strategic accounts, and Danielle Matteson, vice president of global strategic accounts, received the honor during SAMA’s annual conference in New Orleans.

“AVI-SPL prides itself on being a trusted advisor to our clients. Our global strategic account program is oriented around a partnership with select designated clients that is forged on mutual innovation that leads to new value,” says Laezza. “The recognition by SAMA further validates our unique and proven approach to guiding clients to successful new digital workplace experiences that generate impactful business results.”

AVI-SPL’s Global Strategic Accounts Program

Over the past five years, AVI-SPL has grown its Global Strategic Accounts Program through alignment with its top global and enterprise customers across all sectors and geographies. The program establishes a business partnership focused on mutual innovation to create measurable and meaningful value for customers.

Many company members of AVI-SPL’s Global Strategic Accounts Program are also members of its Customer Advisory Board. According to AVI-SPL, this trusted partnership is especially important as companies re-imagine the future of work, accelerate digital transformation and rapidly experiment with new digital workplace models.

“Many companies come to SAMA for help with establishing a strategic accounts program,” says Denise Freier, president and CEO of SAMA. “It’s incredibly hard to get a program off the ground, but once they do, they have an even bigger task: Scale the program and make sure it’s built for the long haul. I’ve never seen a company evolve its SAM program as quickly and successfully as AVI-SPL, from its initial launch in 2018 to its win this year for Outstanding Mature SAM Program,” says Freier .

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