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AVPro Global Appoints Loel Wheeler as VP of Sales for Murideo

Published: January 13, 2025
Photo courtesy of AVPro Global Holdings, LLC.

AVPro Global Holdings LLC, parent company of AVPro Edge, AudioControl Pro, Bullet Train, Murideo and Thenaudio AV distribution products, announced the appointment of Loel Wheeler as vice president of sales for Murideo, the company’s test and measurement tools division.

Per a statement, this strategic move aims to expand AVPro’s global reach in high-performance electrical test equipment designed for professional use in the AV industry. In his new role, Wheeler will report directly to Mike Detmer, AVPro’s COO, overseeing the worldwide expansion of Murideo products. This includes the latest STIX Ecosystem of compact signal transmission and data reception verification devices.

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“Loel has been a driving force in AVPro’s meteoric rise for 13 years, armed with the technical knowledge, sales skills, and emotional intelligence to accelerate our Murideo expansion initiatives,” says Jeff Murray, AVPro’s CEO and founder. “Wheeler’s appointment comes at a time when AVPro is focusing on addressing the complex needs faced by researchers, manufacturers and AV equipment integrators,” Murray adds.

According to the company, Wheeler brings two decades of sales experience in video testing and AV connectivity to his new position. He holds certifications such as CTS, ISF, ISF-C, HAA, and DSCE. Moreover, Wheeler’s expertise in the field is expected to drive Murideo’s growth and solidify its position as a provider of advanced testing tools for the AV calibration and installation markets. Wheeler comes with an Associate of Applied Sciences, Electronics from DeVry Institute of Technology, says AVPro Global.

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