Salamander Designs, the Bloomfield, Conn.-based, provider of AV technology furniture for residential and commercial markets, announced that industry veteran Cat Toomey has joined as vice president of marketing.
The news comes on the heels of Salamander’s December announcement of naming Scott Srolis the company’s president. Toomey will bring her industry expertise, vision, strong relationships, and skills to advance Salamander’s marketing strategies and customer programs worldwide. She will also continue as CEO of CATalyzing Communications, the agency she founded eight years ago, with support from her team, for non-competing firms.
The appointment of Toomey as vice president of marketing signals plans to deepen connections within the custom integration industry and end-customers on national and international levels. With significant growth in its business, partnerships and markets, Salamander Designs says it is on track for even greater expansion in 2025.
Cat Toomey Joins Salamander Designs as VP of Marketing to Drive Brand Growth & Customer Success
“We’re thrilled to kick off 2025 by welcoming Cat as Salamander’s vice president of marketing,” says Scott Srolis, president of Salamander Designs. “With her in-depth industry experience and proven track record in strategy and branding, Cat is the perfect fit to lead our brand and next gen marketing endeavors along with our marketing director Angela Babowicz. In 2025, we aim to drive profound engagement and success for all our customers across global commercial and residential markets.”
Salvatore Carrabba, founder and CEO of Salamander Designs, Ltd., says, “Cat and her agency have been actively supporting us at Salamander for eight years already. We’re excited that she’s joining us full-time to further expand our brand, customer experiences, programs and outreach. We’re grateful for our strong growth, and with Cat in our new leadership role, we know we’re on our way to even bigger things for our valued partners and customers.”
Toomey says, “I’m deeply honored to step into the role of vice president of marketing at Salamander Designs, one of the most distinctive companies in our industry. Working with this passionate team, dedicated to creating premium products that meet individual needs, has been a true privilege. I’m excited to build on their decades of success and help shape Salamander’s brand while enhancing dealer and customer experiences across residential and commercial sectors. Together, we’ll continue delivering exceptional value to our partners worldwide.”
Cat Toomey to Continue as CEO of CATalyzing
Toomey is founder of CATalyzing Communications, an end-to-end marketing agency established in 2016 that serves the CI, CE and high-tech industries. She is also cofounder of VideoMojo, which offers the industry’s largest library of CI technology video content, enabling integrators to share compelling branded videos without the need for onsite video filming.
Toomey will continue as CEO of CATalyzing which will remain Salamander’s agency of record. The agency will continue serving existing and new clients in non-competing segments. With a staff of trusted industry professionals who have supported the CI industry for nearly a decade, CATalyzing clients can expect business as usual.