Commercial Integrator Expo Unites with HETMA

Published: February 7, 2023

Commercial Integrator Expo, owned and produced by Emerald, announced a partnership with the Higher Education Technology Managers Alliance (HETMA), as a supporting organization for Commercial Integrator Expo 2023.

The former is the new exposition and conference for the commercial audiovisual-integration channel and technology managers; while the latter is an advocacy organization focused on the higher education AV industry.

As a result, Commercial Integrator Expo 2023 will feature educational opportunities, market insights, subject matter experts and networking addressing the needs of higher-education technology managers and their institutions.

Addressing Higher-Education Vertical Needs

Per a statement, audiovisual technology in the higher-education vertical accounts for over $27B in annual spend. HETMA’s mission is to thus raise awareness of audiovisual-technology issues unique to the higher-education community. It will do so by communicating with manufacturers, vendors and higher-education administrators on the needs and challenges that technology managers face.

To this end, HETMA partners with members, manufacturers and key organizations to provide education, networking and advocacy to continue accelerating audiovisual technology in higher education. HETMA also works to provide educational and networking opportunities to members and, as a result, can empower and grow an influence as an industry. HETMA’s partnership with Commercial Integrator Expo will thus offer the opportunity to support the industry through education, insights and networking.

“Over the past three years, higher education saw the single largest operational upheaval accelerating the demand for leading edge audiovisual communications systems and solutions,” says Jason McGraw, CTS, group vice president and show director for Emerald. “We are pleased to partner with the Higher Education Technology Managers Alliance in supporting the content program for our show launch. HETMA is advocating for technology managers’ needs and their respective higher-education institutions within the greater audiovisual industry.”

Also Read: Commercial Integrator Expo Partners with Digital Signage Federation for Educational Program

A Mutually Beneficial Partnership

McGraw adds, “Through our partnership, HETMA will broaden Commercial Integrator Expo’s educational programming by providing a track of relevant, forward-thinking educational sessions, with subject matter experts and market insights for technology managers.”

Joe Way, PhD, CTS, co-founder and chair of HETMA remarks, “The AV industry has made a huge shift over the past few years. Technology managers in higher education now serve a key role in the industry’s overall success. Representing over $30B in annual spending in the U.S. alone means that our vertical’s professionals require strong relationships with our manufacturer partners and professional education and training specific to our needs.”

He continues, “We value relationship building, knowing that we as a vertical are successful only when we as and industry are successful. Therefore, this partnership with Commercial Integrator Expo is a natural fit; it’s a natural win-win. We look forward to bringing an educational program that enriches our community and the general AV community while also showing off our many initiatives like a HETMA Approved classroom.”

Commercial Integrator Expo 2023 will feature a track of live educational sessions centered around today’s applications of higher-education audiovisual technology. Here, HETMA will advise and drive the educational content. At the same time, it will create a social experience for people to gather and exchange best practices. Commercial Integrator Expo will also allow attendees to forge connections between peers and manufacturers. Moreover, attendees can discover new opportunities and ideas through training on new markets and emerging technology trends.

Commercial Integrator Expo 2023, co-located with CEDIA Expo 2023, will take place Sept. 6 to Sept. 9, 2023, in Denver, Colo.

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