Latin America-based ConsorcioTec has announced a marketing partnership with AV-iQ portal. To be launched during the CEDIA Expo and Commercial Integrator Expo co-located in Denver, Colo., the program will allow ConsorcioTec members to be listed in the directory of AV-iQ database of systems integrators as a tool for locating qualified low-voltage dealers and contractors in the Caribbean and Latin America, including Brazil.
“We are always looking to create more value for our members in ConsorcioTec,” remarks Victor Alarcón, project manager of ConsorcioTec. “In addition to our preferred vendor rebate and incentive programs; we want to generate new business opportunities. The AV-iQ platform gives our members added visibility both in North America and beyond.”
Launched in 2021, ConsorcioTec counts on the support of U.S.-based integrator groups, PSA Security and EDGE (formerly known as USAV) for group buyer best practices, and acts as a bridge for international growth in Latin America. Additionally, with the inclusion of the APAC buyers group TSI HUB managed by Andy Tan out of Singapore; the different groups comprise the IPP (International Partners Program). According to a statement, this permits a truly international coverage.
“We’ve long believed that AV-iQ can and should be a global resource, and not just a platform that serves only North America. As a great first step, we’ve partnered with ConsorcioTec to list all their members in our “Find a Dealer/Integrator” locator functionality,” says Mark Loftus, AV-iQ director. “Adding these listings for our users from the Caribbean and Latin America brings us closer to having a resource that serves visitors from these regions by helping them find local providers for the products and solutions they need.”
Per a statement, ConsorcioTec is the first and largest independent integrator consortium in Latin America.
