Nice, a global developer of home and business management solutions, has announced Danielle Karr as its new vice president of marketing for North America.
According to the company, the move underscores its commitment to enhance the support of its partner programs and drive new, innovative marketing plans to expand the company’s North American footprint.
“[Karr’s] deep understanding of our industries and her passion for supporting partners make her the perfect fit to head marketing for Nice North America,” comments Emanuel Bertolini, CEO of Nice North America.
“Her leadership will bring fresh energy and a partner-first approach that ensures our dealers have the tools, resources, and strategies to excel and grow their businesses.”
Danielle Karr Brings Extensive Market Experience to New Role at Nice
With a broad career spanning Vivint, Control4, Snap One, and more, Nice points out that Karr brings a wealth of experience and a proven track record of creating engaging, customer-centric marketing strategies. Her expertise in building meaningful connections with partners and delivering impactful campaigns will further strengthen the company’s dedication to empowering the dealer network for Nice.
“I am excited and honored to lead the Nice North America Marketing team and collaborate with our partners to create marketing strategies that drive their growth and amplify the value they deliver to customers,” says Karr. “My goal is to ensure every partner feels equipped to succeed in an evolving market.”
Under Karr’s leadership, the Nice North America marketing team will focus on delivering innovative resources, creating campaigns that drive demand, and building on the company’s reputation for offering high-quality, partner-focused solutions. For partners, this leadership transition the company asserts, signals a continued commitment to providing tools, impactful marketing campaigns, and the support they need to thrive in competitive markets.
Nice adds, the leadership change also marks a new direction for Mark Owen Burson, who has been instrumental in shaping the Nice North America marketing efforts through the company’s acquisition of Nortek Security & Control and multiple brand transitions to the Nice name. Burson now leads the company’s ProAV Solutions division, a rapidly expanding sector the company suggests, with significant opportunities for partners.
Another version of this article originally appeared on our sister-site CEPro on December 19, 2024. It has since been updated for Commercial Integrator’s audience.
