Genelec recently strengthened its distribution in Mexico by appointing Representaciones de Audio, one of the largest and most established audio distributors in the region, to develop the brand’s presence in the MI (musical instrument) retail, AV and home-audio markets. Genelec is, of course, a manufacturer of professional-loudspeaker solutions.
Representaciones de Audio will work alongside existing distributor Video Audio Representaciones e Ingeniería (VARI). Per a statement, the latter will also continue to supply Genelec solutions to Mexico’s professional audio community.
Founded in 1987, Representaciones de Audio boasts a reputation for providing expert advice, advanced training and high levels of technical support. Moreover, the size and scope of the company allows it to reach dealers and integrators throughout Mexico’s vast network of regions and states. Additionally, with its strong connections throughout the MI, AV and home-audio markets, Representaciones de Audio will thus look to significantly expand Genelec’s local customer base; particularly in the residential, corporate and leisure markets where discerning users are increasingly attracted to Genelec’s audio quality.
Genelec and Representaciones de Audio: Benefits of Partnership
According to Genelec, the new partnership will complement its longstanding relationship with pro audio distributor VARI. VARI will also continue to serve Genelec’s professional customers in Mexico, particularly those in the important music recording and broadcast segments, says the company.
“It is a pleasure to begin our business relationship with Genelec,” declares Jaime Celis, general manager of Representaciones de Audio. “Both companies share family values that strengthen our way of working together. This collaboration will allow us to expand and strengthen our product range, and provide innovative solutions for the integration of AV projects.”
“Representaciones de Audio has an excellent reputation as a serious and reliable company, with a decades-long track record in audio distribution,” adds Miguel Domínguez, Genelec’s sales manager for Latin America. “We know that Representaciones has the capacity to develop the local market significantly. And with VARI continuing to provide their deep experience and knowledge of the professional music and broadcast segments, we see enormous growth potential in Mexico.”
A previous version of this article originally appeared on our sister site, CEPro.com.
