InfoComm International hired Heidi A. Voorhees as its new chief operating officer, a move that fills a vacancy that opened in December when Al Damico left the association after almost seven years.
As COO, Voorhees will lead InfoComm‘s North American operations and global marketing and communication efforts. She brings 20 years of trade association and private business experience, including “significant expertise in operations management and strategic planning,” according to InfoComm’s March 15 announcement.
“This role is the perfect combination of association and trade show operations, which are my two professional passions,” Voorhees said in the press release. “I’m captivated by the incredible staff and leadership that share my values of taking care of members, and by the dedicated volunteers who are focused on the future of the industry. I am excited to collaborate with the team and volunteers at this exciting time for InfoComm.”
Voorhees spent nearly 10 years at SmithBucklin, the world’s largest association management company, where she oversaw meetings, conventions, trade shows and executive events for anywhere from 10 to 20,000 participants.
She also has experience in association marketing and trade show management from her time as VP of strategic initiatives at the Institute of Food Technologists and senior VP at Experient, a leading global event company.
“I am thrilled that Heidi has chosen InfoComm International for the next chapter in her exciting career,” said InfoComm executive director David Labuskes in the association’s announcement. “Heidi brings the perfect mix of talent, experience and energy to our team at a time of unprecedented opportunity and growth. I look forward to the contributions she will make to our association and our industry.”