People & Places: No Shortage of AV Hires and News in January!

Spinitar

Integrator Spinitar announces the promotion of a new Regional Vice President and a new Executive Vice President of Corporate Development to their leadership suite.

Craig Petorella began working in the AV industry as a field technician in early 2004. Having worked in integration leadership roles over the past several years, Petorella recently acted as a Project Manager for Team Verticals at Spinitar. In his new role, Petorella will lead six teams in the Pacific Region, improving and expanding the teams, while fully encompassing Spinitar’s mission of, “Fun and World Class.”

Dirk Williams has joined Spinitar as the Executive Vice President of Corporate Development, with experience in both enterprise development and human resources. Williams has experience with crafting long-term, sustainable growth strategies, which has allowed him to have a hand in operations, finance, sales and human resources.

As the new Executive Vice President of Corporate Development, Williams aspires to grow Spinitar to a Top 10 integrator and believes that he can do that by cultivating the culture of the company.