Visionary Solutions, the Santa Barbara, Calif.-based, provider of AV-over-IP (AVoIP) solutions, announced the appointment of Phillip Cordell as vice president of marketing. The newly created role supports the company’s continued growth and expands its investment in digital content, customer education and brand development.
Key Things to Know
- The vice president of marketing role is new, created to support Visionary’s growth.
- Cordell spent more than 13 years in AV integration, rising to vice president of technical operations at M3 Technology Group.
- He later founded HiPhi Productions, creating film, television and digital content with more than 50 million social media views.
- At Visionary, he’ll lead marketing strategy, brand development and educational resources for partners, integrators and end users.
- His work will support adoption of Visionary’s portfolio, including the recently introduced nexAV We-Cosystem.
What Role Is Cordell Stepping Into?
Cordell is stepping into a newly created vice president of marketing position at Visionary Solutions. The company established the role to support its growth and expand its investment in digital content, customer education and brand development. In the position, Cordell will lead marketing strategy, brand development and digital content initiatives while building out educational resources for partners, integrators and end users.
What Experience Does Cordell Bring?
Cordell brings a mix of AV industry expertise and creative storytelling experience to the role. He spent more than 13 years in AV integration, advancing from field technician to vice president of technical operations at M3 Technology Group, where he led engineering, installation and technical support teams. After selling his stake in the company in 2020, he founded HiPhi Productions, producing award-winning films, television and digital content that has generated more than 50 million social media views. In 2019, Cordell, aka the AV rap genius HiPhi (@The_AV_Pro) appeared on an episode of Commercial Integrator’s AV+ podcast, telling us how he’s expanding from AV and music to television. Working creatively for many years, and taking a masterclass in writing for television, he wrote and shot a show which debuted at the 2019 Nashville Film Festival. Watch or listen to the full interview here.
How Will His Background Shape His Work at Visionary?
Cordell’s production background will shape how Visionary builds and delivers educational content. He’ll support the development of online training programs, technical education, product demonstrations and multimedia content designed to speed adoption of the company’s growing portfolio, including the recently introduced nexAV We-Cosystem.
“The past several years have given me the opportunity to tell stories through film, television and digital media, but I’ve always enjoyed helping people better understand technology,” says Cordell. “What excites me most about Visionary is the opportunity to combine those two passions. As AV continues evolving toward software-defined, network-based solutions, education becomes increasingly important. Between Visionary’s rapid growth, the launch of the nexAV We-Cosystem and the company’s commitment to its partners, there’s an incredible opportunity to create content and training that helps customers confidently deploy these technologies and better understand what’s possible.”
Why Did Visionary Create the Position?
Visionary created the position to give partners and customers the resources to keep pace with its expanding product portfolio. The company has grown steadily over the past several years and wants to strengthen its technical and educational support as it introduces new solutions like the nexAV We-Cosystem.
“Visionary has experienced tremendous growth over the past several years, and we’re invested in providing resources, both technical and educational, to support the growing adoption of our solutions,” says Scott Freshman, chief operating officer at Visionary. “As our product portfolio continues to expand, including the introduction of the nexAV We-Cosystem, we want to ensure our partners and customers have the resources to understand what’s possible. Phillip’s unique combination of technical expertise, industry experience and creative storytelling makes him the ideal person to help lead that effort.”
What Does the Appointment Mean for Visionary’s Partners?
The appointment signals Visionary’s plan to pair its AV-over-IP technology with the educational resources partners and end users need to deploy, manage and get the most from those solutions. Through expanded digital content, online training and technical education, the company aims to make advanced AV-over-IP technologies more accessible while supporting the continued growth of its partner ecosystem.
