Key Things to Know:
- Pro AV dealer unit sales of large-format flat panels rebounded 16% in September after an August dip and rose 35% year over year.
- Year-to-date Pro AV unit volumes are up 11% through the first three quarters of 2026.
- A 50-inch consumer TV was the top-selling model among Pro AV dealers, a sign of the continued push into lite-commercial and residential work.
- All-in-One DVLED unit sales through distribution jumped 45% year over year.
- Desktop monitors 32 inches and larger rose 12% both month over month and year over year.
Display demand among commercial integrators picked up in September. Lower prices are driving much of that growth, so revenue isn’t keeping up with volume.
That’s the main takeaway from PMA Research’s latest sell-through tracking reports, released Oct. 27, 2026. The San Juan Capistrano, California-based firm tracks large-format flat panel displays, 32 inches and larger, sold through leading North American Pro AV dealers and AV/IT distributors serving commercial markets.
How Much Did Pro AV Display Sales Grow in September?
Pro AV dealer unit sales rose 16% in September compared with August, recovering from a sharp dip the month before. Year over year, unit sales rose 35%.
Falling prices drove much of that demand. As a result, September revenue didn’t grow as fast as unit volume. For your business, that means more installs at thinner margins per screen. Your services and support carry more of the profit than the hardware does.
Courtesy / PMA Research
Is Display Demand Growing for the Full Year?
Yes. Pro AV unit volumes are up 11% through the first three quarters of 2026, according to PMA’s September tracking.
That points to steady growth across the year, not a one-month spike. Dealers who planned for flat demand have room to adjust inventory and staffing.
Why Was a Consumer TV the Top-Selling Pro AV Model?
The best-selling model in the Pro AV channel in September was a 50-inch consumer TV. That reflects dealers’ continued move into lite-commercial and residential markets to support their businesses.
The line between commercial and residential projects keeps blurring. Integrators who work across both can pick up jobs that a strictly commercial or strictly residential shop might miss.
What Happened in the AV/IT Distribution Channel?
Distribution unit sales of large-format flat panels grew by single digits in September compared with August, after leveling off in recent months. Revenue in the channel also grew by single digits.
Consumer display sales recovered a bit, with 65 inches now the most popular screen size. PMA attributes the shift to lower average prices on consumer-grade displays and growing interest in resimercial projects. In short, larger screens are getting cheaper and clients are taking notice.
Are Desktop Monitors Gaining Ground?
Yes. Sell-through of desktop monitors 32 inches and larger rose 12% both month-over-month and year-over-year in September, according to PMA.
Bigger desktop displays are a growing slice of distributor volume. For integrators handling office fit-outs or home offices, that’s a category worth stocking and quoting.
Which Professional Display Category Grew the Fastest?
All-in-One DVLED displays stood out, with unit sales up 45% from September 2025. Overall professional display unit sales and revenue through distribution also rose by single digits month-over-month.
All-in-One DVLED ships as an integrated package, which simplifies specification and installation compared with building a custom LED wall. That growth shows more clients are ready to move past traditional flat panels for large-scale video.
What Do PMA’s Flat Panel Tracking Reports Cover?
PMA’s monthly Flat Panel Channel Tracking reports provide sell-through data and analysis on unit sales and market trends for large-format displays. The data covers displays sold by leading U.S. AV/IT distributors, Pro AV dealers and systems integrators.
The reports track product and channel trends month to month. That gives you a current read on where demand is heading before it shows up in your own pipeline.
