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Renkus-Heinz Opens Experience Center in the Netherlands

Published: January 4, 2024
Photo courtesy of Renkus-Heinz.

Foothill Ranch, Calif-based, Renkus-Heinz has opened an immersive Experience Center in the heart of Europe in The Hague, Netherlands. The Experience Center evinces an exciting new chapter for the company in Europe, according to a statement. Here, it provides a new way to connect directly with Dutch and European system integrators, consultants and distribution partners and let visitors experience the loudspeaker solutions of Renkus-Heinz.

Facilitated by More Distribution, the Experience Center will highlight the next-generation, immersive audio that can be created when combining Renkus-Heinz loudspeakers with the avant-garde Active Acoustic and 3D sound source spatialization from technology partner Amadeus Acoustics.

To celebrate the launch of the Experience Center, Renkus-Heinz states it invited distribution partners from across the continent to a workshop and demo experience. The event served as an opportunity to celebrate Renkus-Heinz’s partnerships, demonstrate new technologies and exchange ideas about the company’s vision and roadmap.

Every attendee had the chance to experience and learn about Renkus-Heinz’s flagship ICONYX steerable lineup including the ICLive X Series, Iconyx Compact Series and ICONYX Gen5 — all powered by OmniBeam, a beam-shaping software that generates instant, custom-tailored coverage for any space. By making steerable solutions as easy to deploy as traditional point-and-shoot loudspeakers, OmniBeam enables more venues and applications to benefit from the incredible audio experiences beam steering is known for, says the company/ Also on display was the UBX Series, the company’s newest, multi-award winning loudspeaker series of pre-steered passive columns.

Related: Renkus-Heinz Previews Exciting ISE 2024 News

A New Chapter for Renkus-Heinz in Europe

“We’re seeing a growing trend of projects across Europe, and we want to keep up the momentum,” says Michal Poplawski, export marketing director, Renkus-Heinz.

Moving forward, the Experience Center will serve as a central meeting point for Renkus-Heinz and Amadeus Acoustics clients, consultants and integrators to experience the latest technologies and innovations in person.

“The collaboration with Amadeus Acoustics was a logical decision,” says Poplawski.  “It’s the perfect combination of advanced active acoustics and premium loudspeakers for an immersive experience, with exceptional pattern control, sound quality, and integration with room aesthetics. The introduction of beam-steerable loudspeakers adds a major advancement, offering new possibilities. We’re excited to welcome visitors to experience it for themselves at our location in The Hague, where we showcase new features such as voice lift.”

Per a statement, team members from Renkus-Heinz were on site to support the launch of the Experience Center. The team gave an in-depth market analysis presentation, discussing the company’s positioning and roadmap, and also demonstrated its products and software, utilizing Amadeus Acoustics’ active acoustics and immersive audio technology to show how Renkus-Heinz loudspeakers perform in different acoustic environments.

“Our plan is to continue to be a leader in loudspeaker technology,” states Karl Brunvoll, vice president of international sales, Renkus-Heinz. “But, we want to work closer with our distributors and define what direction we should take going forward. I think we had a great session together.”

Brunvoll adds, “The opening of this Experience Center is our response to the European market, as traditional in-person sessions have and will have a huge value to us. With our new team at the helm, launching this Experience Center feels like a clear step in the right direction.”

Those interested in visiting the Experience Center can email experience@renkus-heinz.com for more information.

Click ‘View Slideshow’ to see additional photos from the grand opening celebration at Renkus-Heinz’s Experience Center in the Netherlands. All photos courtesy of Renkus-Heinz.

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