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Samsung Unveils Next-Gen Interactive Displays & Smart Signage

Published: February 28, 2025
Photo courtesy: Samsung

Samsung Electronics America, Inc., announced the launch of its latest display technologies — the WAF Interactive Display (model WAFX-P), 105-inch 5K UHD Smart Signage (model QPD-5K) and 115-inch 4K Smart Signage (model QHFX). Per a statement, Samsung unveiled this new generation of displays at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain.

Redefining Collaboration and Engagement

Samsung states that its newly released 105-inch UHD Smart Signage display comes with 5K resolution and a 21:9 aspect ratio to elevate workplace collaboration and audience engagement. With a depth of just 48.1mm, the 105-inch QPD-5K display is slim with outward-facing ports to enable easy, flush wall mounting, making it a suitable fit for sleek and modern workspaces, retail stores and high-traffic places such as airports, rail stations or sports arenas. Users can also install the QPD-5K display vertically, with its screen reaching eight feet tall in portrait mode. Ultra-clear 5K resolution and non-glare technology ensure crisp, vivid visuals to deliver important information from every angle, says Samsung.

Per the company, the 105-inch display’s expansive, ultra-wide screen is a suitable solution for videoconferencing in modern meeting spaces. Whether attendees are in-person or remote, the display fosters equal engagement and a collaborative meeting environment. Using the SmartView+ feature, attendees can wirelessly screen share up to 10 screens at once. The USB-C port enhances connectivity, allowing users to mirror screens and charge their devices at the same time, Samsung states.

“As the future of work and learning continues to evolve, Samsung remains at the forefront of innovation,” says David Phelps, head of display, Samsung Electronics America. “From AI-powered assistants to immersive picture quality, we are transforming how schools and businesses create impactful experiences. With our newest displays, we’re pioneering more meaningful and dynamic ways for people to connect and collaborate.”

The WAF Interactive Display Delivers AI Tools

According to Samsung, the WAF Interactive Display (available in 65-, 75- and 86-inch models) combines advanced AI capabilities with intuitive design to create more engaging and collaborative learning environments. Powered by the Android 14 operating system, it builds on the success of Samsung’s first Google Enterprise Devices Licensing Agreement (EDLA)-certified classroom display, the WAD series. The WAF allows educators and students to access services like Google Classroom and Google Drive, while expanding possibilities with the wide range of apps on the Google Play Store to enhance classroom instruction.

At the heart of the WAF Interactive Display is the Samsung AI Class Assistant, a dedicated education solution designed to adapt, engage and transform classroom learning. The intelligent assistant provides educators with powerful tools to streamline lesson planning and create dynamic, interactive experiences to maximize learning outcomes. Per the company, key capabilities include:

  • Circle to Search – Instantly delivers search results from trusted sources when users simply circle on-screen images or text, making it easier to explore new subjects.
  • AI Summary – Automatically generates lesson recaps, simplifying post-class reviews for students and reducing lesson planning time for teachers.
  • Live Transcript – Converts spoken words into real-time text, allowing students to revisit and reinforce classroom lessons at their own pace.

Expanding the Smart Signage Portfolio

Samsung announced its commitment to expand its supersized Smart Signage portfolio with the 115-inch QHFX display, which earned recognition in the Video Monitors category at the Top New Technologies (TNT) Awards at ISE 2025 from Commercial Integrator. While the QPDX-5K model features a 21:9 aspect ratio, the QHFX offers additional versatility with its 16:9 aspect ratio and multi-view functionality that allows up to four split windows for displaying multiple content streams simultaneously.

According to Samsung, the QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that enhances any environment. This adaptability makes it suitable for settings that demand premium displays, such as meeting rooms and luxury retail stores. Equipped with QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it delivers vibrant content and smooth, reliable performance.

Both the QPDX-5K and QHFX models integrate with Samsung’s SmartThings Pro solution for seamless control and monitoring of the display’s power and energy usage. Additionally, Samsung’s cloud-based VXT content management system empowers users with remote access to hardware settings and content creation and deployment across their entire display ecosystem.

Samsung further announced that it will launch the latest version of VXT 3.0 on March 10, 2025.

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