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Shure Joins GPA Global Partnership Program

Published: February 6, 2025
Photo credits: Suriya / stock.adobe.com

Shure, global provider of audio solutions for collaboration, announces its return to the GPA Global Partnership Program. This collaboration thus aims to enhance workplace technology by combining Shure’s audio products with GPA’s global reach and expertise, says the company.

GPA, global AV integrator, says it is dedicated to transforming businesses worldwide through intelligent and human-centered workplace technology. By welcoming Shure into its Partner Program, GPA will continue its tradition of fostering strong, enduring relationships with top-tier global vendors. Shure adds that its century-long commitment to excellence in audio technology uniquely positions the company to meet the needs of modern enterprises.

A Significant Partnership

“This partnership represents a significant milestone for Shure,” says Rob Smith, senior director, strategic market development at Shure. “Joining GPA’s Global Partnership Program allows us to leverage their market reach and further solidify our commitment to providing industry-leading collaboration solutions to customers around the world. We anticipate tremendous opportunities for innovation and growth as we work together to shape the future of AV/UC technology.”

According to a statement, GPA’s stringent selection process ensures that only the most reliable and innovative technology providers join their elite program. Shure’s inclusion thus reinforces its reputation for delivering audio performance and reliability. Per the statement, these qualities remain essential for GPA’s goal of enhancing enterprise customer experiences.

“GPA is delighted to welcome Shure into our Global Partner Program,” comments Mike Stead, GPA’s director of global partnerships. “Shure’s exceptional audio technology is a perfect match for our commitment to delivering workplace solutions. This partnership will enhance the capabilities of both organizations, further enabling Shure and GPA to offer value to our enterprise customers.”

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