Key Points on Shure And EDGE Sound Research Partnership
- Shure is a minority investor in EDGE Sound Research
- The collaboration has already resulted in a new immersive experience with Shure’s DCA901 and EDGE Sound Research’s Virtual Sound Engine
- The partnership aims to deliver something new for specific groups including sports leagues, teams and venues, broadcasters and fans
Shure, global provider of audio technology, announced it has become a minority investor in EDGE Sound Research, a start-up company developing new experiential audio technologies.
Per the statement, EDGE Sound Research was founded in 2019 by Ethan Castro and Valtteri Salomaki. Castro was inspired by his life experiences as a hard-of-hearing music producer and engineer. Meanwhile, Salomaki focused on information systems and marketing strategy. Together, they have grown into an innovative organization working to revolutionize entertainment.
Dawn of a New Collaboration
According to Shure, the manufacturer and EDGE Sound Research have already been collaborating on new innovations.
Shure’s DCA901, the first array microphone tailored for broadcast, brings an improved immersive experience to every home with the help of EDGE Sound Research’s Virtual Sound Engine.
This means that fans watching from their couches can now hear the game with the same sense of presence once exclusive to premium seating.
Benefits of Virtual Sound Engine
According to the statement, Virtual Sound Engine software analyzes the detailed audio from games captured by the DCA901 and automatically identifies and isolates the sound objects that define emotion, pace and connection.
The combination of DCA901 and Virtual Sound Engine moves the fan experience from observation to participation, creating meaningful value for every stakeholder.
“Through this partnership, Shure aims to leverage EDGE Sound Research’s groundbreaking developments to further its mission of delivering exceptional audio quality and innovation,” says Chris Schyvinck, president and CEO of Shure. “By combining Shure’s 100-plus years of expertise and market presence with EDGE Sound Research’s breakthrough technologies, this collaboration aligns perfectly with Shure’s commitment to pushing the boundaries of audio technology and creating extraordinary listening experiences.”
How Will Shure and EDGE Sound Research Work Together?
Shure and EDGE Sound Research are working together to deliver something new for specific groups.
For Sports Leagues
- Elevated audio formats to help strengthen the value of media rights
- Deeper presence enhances emotional fan engagement globally
- Scalable systems supporting consistent production across regions
For Broadcasters
- Premium audio becomes a clear differentiator for subscription tiers
- Alternate experiences and specialized mixes create new monetizable offerings
- Automated sound object workflows reduce operational load and improve turnaround time
For Teams and Venues
- Premium suites evolve into immersive storytelling environments
- Enhanced sound connects fans to the key moments of the game inside the venue
- Authentic game audio strengthens the connection and overall satisfaction for fans
For Fans
- The right mix of audio from coach instructions to player comments to crowd noise
- Capturing key sounds of the game when the ball is in play
- Audio to match the HD and 4K upgrades on broadcast visuals
EDGE Sound Research on Partnership with Shure
The NBA, MLS, and U.S. Tennis Association have all been working with EDGE Sound Research to enhance their broadcasts for fans.
EDGE Sound Research’s technology also has potential applications in a number of other areas beyond sports.
“We’re excited to be partnering with such an established audio leader like Shure,” says Valtteri Salomaki, co-founder and CEO of EDGE Sound Research. “The most iconic moments in history have been captured by Shure microphones, and we’re thrilled about the possibilities of creating the new generation of sound experiences.”
