Key Things to Know
- New energy-efficient billboard technology reduces power consumption by up to 30%.
- Upgraded cellular hardware and data plans lower monthly communication costs and improve network reliability.
- The Ignite OA content management platform is included for the life of the display at no additional cost.
- Ignite OA now offers one-click connections to Blip, Vistar and Perion/Hivestack programmatic platforms.
- New tools include rotary campaigns and conditional content to expand advertising options.
How Much Energy Do the New Billboards Save?
Watchfire announced a set of updates designed to help digital billboard operators cut operating costs, raise revenue and run their networks more efficiently.
The new energy-efficient billboard technology reduces power consumption by as much as 30%. Energy is one of the largest ongoing expenses for operators, so the reduction offers an immediate way to lower costs without hurting performance.
“The challenge isn’t managing screens, it’s consistently filling them with paying advertisers,” says Kyle Dines, vice president of outdoor advertising at Watchfire. “Our focus is simple, help operators spend less and make more.”
How Do the Cellular Upgrades Reduce Costs?
The cellular upgrades lower monthly communication costs by improving connectivity across the network. Changes to cellular hardware, data plans and customer support reduce recurring expenses while improving reliability and giving operators clearer visibility into display performance.
“Cellular costs can add up quickly across a network,” says Dines. “In many cases, we can help operators lower those costs while improving service and response times.”
What Is Included With Ignite OA?
Ignite OA, Watchfire’s content management platform, is included for the life of the display at no additional cost. Built for digital billboard operators, the platform now offers direct, one-click connections to leading programmatic platforms, including Blip, Vistar and Perion/Hivestack. Those connections give operators access to a broader pool of advertisers and help improve fill rates.
What New Tools Does Ignite OA Offer for Selling Inventory?
Ignite OA adds rotary campaigns and conditional content to help operators sell and manage advertising inventory. Rotary campaigns give advertisers market-wide reach through a single campaign that rotates across multiple displays, which maximizes inventory use and simplifies execution. Conditional content lets operators deliver messages based on factors such as time of day, weather or other real-world triggers, creating more relevant campaigns and higher-value advertising opportunities.
“These aren’t just features, they directly impact how operators sell and how much they can generate from each board,” says Dines.
What Is Watchfire’s Overall Goal for Operators?
Watchfire’s goal is to help operators run more efficient and profitable networks. The company combines energy-efficient hardware, optimized connectivity, revenue-focused software and hands-on support to reach that goal.
“At the end of the day, if we can help our customers reduce costs, sell more effectively and operate more efficiently, we’re doing our job,” says Dines.
