Commercial Integrator
Live Demos Over Specs: PRO and Theory on Strategy at CEDIA Expo
CEDIA Expo demos are always a highlight of the show, PRO and Theory believe that, in premium audio, the demonstration is the sale.
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How Commoditization is Quietly Reducing the Value of Pro AV
While commoditization in pro AV is unavoidable, integrators can navigate the challenge through intentional repositioning of their business.
Insights
NKBA and CEDIA Study Exposes the Integrator Visibility Gap
New NKBA and CEDIA research shows the disconnect between designers and integrators is a visibility gap, just as smart tech demand rises.
News
Former Disney Executive Duncan Wardle to Deliver CEDIA Expo 2026 Keynote
Former Disney executive Duncan Wardle will deliver the CEDIA Expo 2026 keynote, focusing on creativity and design thinking in an AI era.
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