A nightlife stage that hosts ballet at 9 p.m. and a DJ set at midnight can’t rely on a display tuned for just one kind of content. One Times Square venue chose a fine-pitch LED wall that has to look sharp from a few rows back and keep up with constant changes in programming.
Key Things to Know
- SNA Displays installed a 1.6 mm Brilliant Interior dvLED videowall behind the main stage at Paradise Club in New York.
- The display measures 10 feet tall by 25 feet wide, with a resolution of 1,890 by 4,560 pixels, or about 8.6 million pixels.
- Paradise Club is a 400-guest nightlife and cabaret venue on the seventh floor of the Times Square Edition hotel.
- The wall supports a wide range of acts, including live music, DJ sets, aerialists, ballet dancers and costumed performers.
- SNA Displays also built the 19,000-square-foot LED spectacular on the exterior of the same building at 20 Times Square.
What Did SNA Displays Install at Paradise Club?
SNA Displays installed a high-resolution direct-view LED (DVLED) videowall behind the main performance stage at Paradise Club. The display serves as a changing visual backdrop for every act on the venue’s schedule.
That’s the key distinction. The wall isn’t decoration that sits idle between shows; it’s part of the production itself.
What Is Paradise Club?
Paradise Club is an upscale nightlife venue and cabaret on the seventh floor of the Times Square Edition hotel at 20 Times Square. It holds 400 guests and blends modern dinner theater, neo-burlesque cabaret and nightclub programming.
The venue bills its atmosphere as “Studio 54 meets Broadway.” Hotelier and Studio 54 co-founder Ian Schrager directed the concept, with a team of designers and creators shaping the space.
Why Does Paradise Club Need a Fine-Pitch LED Wall?
Paradise Club needs a fine-pitch LED wall because its programming shifts between very different types of performance, often in a single night. The display has to handle intimate stage moments and high-energy club sets without a drop in image quality.
Pete Simon, director of sales at SNA Displays, points to that range of content as the core design challenge, and to reliability as a requirement for live entertainment.
“The Paradise Club’s programming calls for a display that can transition seamlessly between different types of performances while delivering exceptional image quality,” Simon says. “Our tight-pitch LED display technology combines the clarity and reliability needed for live entertainment with the flexibility to support everything from intimate stage performances to high-energy DJ sets.”
What Are the Display’s Specs?
The display is a 1.6 mm Brilliant Interior dvLED videowall that measures 10 feet tall by 25 feet wide. Here’s the breakdown:
- Product: SNA Displays Brilliant Interior
- Pixel pitch: 1.6 mm
- Size: 10 feet tall by 25 feet wide
- Resolution: 1,890 by 4,560 pixels
- Total pixel count: About 8.6 million pixels
That pixel count lands above standard 4K. For guests seated close to the stage, the fine pitch keeps images crisp instead of breaking into visible pixels.
Who Worked on the Paradise Club Project?
Five firms collaborated on Paradise Club, each handling a separate part of the design and build:
- SNA Displays: LED video display
- Yabu Pushelberg: Interior design
- Studio En Viu: Bespoke art and murals
- Fisher Marantz Stone: Lighting design
- Adamson Associates Architects: Lead architect
The display had to work alongside custom murals, architectural lighting and a carefully designed interior. In a room like this, the videowall has to fit the design, not compete with it.
What Can AV Integrators Take From This Project?
The biggest lesson is that viewing distance and content variety should drive the pixel pitch decision, not screen size alone. A 400-seat room with guests close to the stage needs fine pitch to hold image quality up close.
Multi-use venues also raise the bar on reliability. When one wall supports dinner theater, cabaret and nightclub sets, downtime means a dark stage in front of a paying crowd.
If you bid on hospitality, entertainment or high-end residential theater projects, expect clients to ask for this kind of flexibility. Spec for the most demanding content on the schedule, and plan your coordination with lighting designers and interior teams early.
