16 New Applications of Technology and Design

Creating Appropriate Content Content plays a key role in many eye-catching video solutions, points out Digital Projection’s director of marketing Michael Bridwell, and content creation isn’t in most integrators’ wheel house. “It’s not necessary for an integrator to make a full-time hire,” he says, “as there are plenty of production companies out there that simply want to create content, then get out of the way so that a knowledgeable technician can handle the technical details.” Related: Digital Projection Raises Bar on 3D, LED Projectors