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Gary Plavin And Dan Ferrisi Discuss New Generation PTZ Cameras That Need Far Less Costly AV integration

Published: March 11, 2025
Image courtesy of LAIA and Commercial Integrator

At the ISE show in Barcelona, HETMA Gold Partner LAIA Technologies launched three PTZ camera lines. Dan Ferrisi of Commercial Integrator spoke with LAIA North America’s Gary Plavin at ISE about why with LAIA cameras you don’t need expensive add-ons to integrate with your collaboration ecosystems. You can see the video interview here.

“The specs of the cameras are compelling,” commented Gary Plavin, President, LAIA Technologies North America. “The smoothness of the auto-tracking is immediately evident. But even more compelling is our business case: how much you’ll save in integration costs – compared to what you thought you needed – to get the system up and running flawlessly. We let you eliminate a lot of the spiraling commissioning costs around PTZ camera set-up and deployment.”

The three PTZ camera lines from LAIA now available to American customers are the C-Pro, Broadcaster, and Broadcaster Pro. Anchoring the LAIA C-Pro camera line is the 4K AI model, a proven performer with its wide system compatibility thanks to its multiple connection interfaces and control protocols. The real-time AI-based tracking of the speaker/presenter is enhanced with its unique ISP processing technology and algorithms, and its 12X optical zoom. It’s a great solution for conferences in medium and large rooms. In addition, the impressive 4K/30fps UHD image offered by its 1/2.8″ CMOS sensor of up to 60fps together with its autofocus technology performs flawlessly with moving presenters.

The Broadcaster line: anchoring this lineup is the LAIA Broadcaster 4K AI, with a variety of interfaces that makes it one of the best videoconferencing cameras on the market. Broadcaster 4K AI is perfect for large videoconferencing rooms, with a resolution of 4K/30fps. And it’s a NDI (HX2) licensed camera with unique PTZ design. It’s the ideal camera for live broadcasts from large rooms such as auditoriums, where maximum image quality, mobility and shot adaptation is necessary and essential for the flexibility provided by its 300X hybrid zoom.

And new for the market this year: LAIA is introducing the new family of Broadcaster Pro cameras, designed to meet the growing technical needs in high-demand professional applications, such as corporate AV broadcast facilities, higher education facilities, TV production rooms, auditoriums, houses of worship, judicial facilities, and sports arenas. All cameras in Laia’s Broadcaster Pro family incorporate a powerful 1/1.8″ CMOS sensor offering 4K resolution at 60 fps and 25x optical zoom. Connectivity features multiple interfaces such as HDMI, DUAL 12G-SDI / 3G-SDI, USB 3.0 and LAN. The Broadcaster Pro range includes NDI or Dante licenses depending on the model. This makes the range stand out for its low latency and superior image quality, ensuring minimum delay and uninterrupted transmission.

Key to LAIA’s value proposition for all camera offerings: LAIA’s game-changing AICC (AI Cam Control) software for much easier integration for speaker tracking, multi-image layout control and integrating logos on your outputs; and the new IAVS (Intelligent Audio Visual Systems) software that leverages advanced API’s to allow the seamless operation of LAIA cameras with other AV system components such as 3rd party beam forming mics from Nureva, Shure, and Sennheiser – for audio tracking, and more. The result: reduced integration costs, without sacrificing top-level functionality.

To learn more, contact Gary Plavin at 844-513-1770 or [email protected]

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