Watchfire’s cloud-based content management platform, Ignite OPx, is designed to keep digital signage fresh and impactful anytime, anywhere. The platform, trusted by thousands, is continuously updated with new features throughout the year, ensuring users have access to the latest innovations without interruptions, according to the Danville, Ill.-based, display manufacturer.
“OPx has become the gold standard for on premise digital display management,” says Dave Warns, vice president of on-premise sales at Watchfire. “A few years ago, we were still seeing requests for the legacy desktop version of Ignite, but now nearly every display buyer is asking for OPx. The extremely high adoption rate proves that OPx is delivering real value for our customers’ businesses. They use it every day to keep content fresh, on-brand, and impactful, and they never have to wait for new features or content.”
Related: Digital Signage: A Complete Guide
Watchfire’s Recent Enhancements to Ignite OPx
Among the latest innovations that customers are already benefiting from:
- EasyArt Expansion – Continuous growth of Watchfire’s included EasyArt library gives customers access to an ever-expanding supply of professionally-designed artwork, making it simple to add high-quality, engaging visuals.
- Franchise Content Deployment – For multi-unit operators using Watchfire’s Corporate Program sign content services, corporate-approved assets can be quickly and easily deployed directly to franchise-affiliated domains, ensuring brand consistency across regions.
- Image Sharpening Filter – Automatic optimization of uploaded images for LED displays, ensuring crisp, clear content even when sourced from mobile devices or social media.
- Multi-Size Image Upload – Users can upload a single image and instantly create versions for multiple display sizes, streamlining content creation across diverse networks.
- Smarter Library Filtration – Ensure users only see content formatted for the specific display size being scheduled, reducing errors and simplifying campaign deployment.
