The National Retail Federation (NRF), the world’s largest retail trade association, has unveiled a new video production studio at its Washington, D.C. headquarters. Central to the studio’s design is a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays, serving as a visual backdrop for recorded video and live streams.
The compact studio is built for broadcast-quality production, enabling NRF to create polished content that enhances its retail advocacy initiatives. Equipped with three cameras for multi-angle shots and a high-end production desk, the studio streamlines shot management and post-production processes.
The high-resolution LED videowall, measuring approximately 6’8” tall by 11’10” wide, processes 4.7 million pixels. Its versatile display can be tailored to various production needs, making it a centerpiece for NRF’s internal and external communications.
Technology solutions provider Design & Integration (DI) managed the installation of the studio’s AV systems, while Phase Shift provided AV design consultation services.
With this new studio, NRF strengthens its ability to deliver professional, engaging content that supports its mission to advocate for the retail industry.
