Diversified, global provider of audiovisual, broadcast and digital experience integration, announced its strategic collaboration with Comcast Technology Solutions (CTS) to support the expansion of CTS’ new global Broadcast Operations Center at its Dry Creek facility in Colorado.
Per the company, the initiative reflects the growing need for an advanced centralized, fully IP-based infrastructure to support modern content delivery across broadcast, streaming and live sports — and marks another step in CTS’ continued evolution of scalable, cost-effective, next-generation media operations for its clients.
What is the Collaboration Between Diversified and CTS?
The collaboration initiative by Diversified and CTS focuses on scaling CTS’ playout infrastructure to meet increasing customer demand for outsourced content management while improving operational efficiency, speed to deploy and system resilience.
Per the statement, Diversified has worked alongside CTS’ engineering and operations teams to modernize and expand its playout environment, including the integration of SMPTE ST 2110-based IP infrastructure, advanced monitoring technologies and centralized network operations capabilities.
The result is a new unified monitoring and control environment that consolidates multiple workflows, businesses and clients into a single operational view — enabling more efficient staffing, automated and swift issue resolution and improved scalability.
According to Diversified, the expanded facility is designed to serve as both an operational hub and a showcase environment for clients and partners, highlighting the next generation of playout and distribution technologies in a live environment.
What does CTS’ Expansion Represent for the AV Industry?
“This expansion [of CTS] represents more than a facility upgrade. It reflects where the industry is going,” says Jason Kornweiss, senior vice president of advisory services at Diversified. “As playout and distribution operations become more critical to growth, media companies need partners who understand both the technical complexity and the operational realities of these environments. Diversified has been investing in that exact capability, and this collaboration with Comcast Technology Solutions is a strong example of the impact.”
To support ongoing growth, Diversified says it has also established a dedicated on-site presence at the Dry Creek facility, embedding engineering and delivery teams directly alongside CTS operations.
This model enables real-time collaboration, accelerates decision-making and ensures continuous optimization as the environment scales — allowing CTS to stay focused on client engagement, workflow optimization, 24/7 operational support, scale and reliability that CTS provides sports leagues, teams and premier media entertainment companies.
“As demand for next-gen playout services continues to grow across broadcast, streaming and sports, having the right team in place is critical,” adds Bart Spriester, senior vice president and general manager, streaming, broadcast and advertising at Comcast Technology Solutions. “Our collaboration with Diversified allows us to continue scaling, innovate confidently and deliver the level of performance our clients expect.”
What is Diversified’s Next Move?
The collaboration reflects a broader industry shift toward centralized, IP-based media operations, says Diversified.
The provider notes that as content distribution expands across streaming, live event platforms and FAST channels, playout is evolving from a standalone technical function into a scalable service layer — one that must support increasing channel volume, multi-platform delivery and real-time audience engagement.
In response, media organizations are consolidating operations, outsourcing non-core functions and investing in infrastructure that can adapt quickly without increasing operational overhead, states the company.
For Diversified, this work reflects a deliberate expansion of its playout and distribution expertise, with a focus on supporting some of the industry’s most complex and performance-critical environments.
With multiple high-profile engagements underway, the company states that it is increasingly playing a central role in how media organizations modernize, outsource and scale content delivery operations — further reinforcing its position in master control, distribution and media operations transformation.
