Editor’s Note: Here, Commercial Integrator’s editors highlight one of our 2026 Integration Award-winning projects. McCann Systems earned top honors in the Best Healthcare Project category. Read on to learn why our judges deemed this project the most impressive healthcare project of the year!
A Fortune 500 healthcare company wanted more than a briefing room. It wanted a space that could tell its story in a way visitors would remember long after they left. McCann Systems answered with a 5,000-square-foot Client Experience Center that trades static slides for guided, immersive journeys, earning Best Healthcare Project recognition along the way. Here’s how the award-winning project came together and what integrators can take from it.
Key Things to Know
- McCann Systems earned Best Healthcare Project recognition for this 5,000-square-foot Client Experience Center, designed, engineered, installed and supported for a Fortune 500 healthcare company.
- The award-winning space replaces a traditional presentation room with connected experiential zones that guide each visitor through a curated journey.
- Personalization runs on RFID triggers and LiDAR tracking, letting content adapt to each guest in real time.
- An AV-over-IP backbone, centralized Crestron control and QSC audio processing keep the system flexible, reliable and easy for staff to run.
- The center now functions as a strategic business asset that strengthens trust with healthcare partners and reinforces the company’s brand.
What Problem Was McCann Systems Asked to Solve?
McCann Systems was asked to replace a conventional presentation space with an immersive environment that could tell a complex healthcare story in a more engaging, personalized way. The client needed a single space to handle executive meetings, customer demonstrations, guided tours and collaborative discussions while presenting highly technical information in a format that felt intuitive and visually compelling.
The requirements went beyond visuals. The system had to stay simple for staff to operate, hold up to daily use in a demanding business environment and remain flexible enough to evolve alongside future technologies. The real challenge was designing an experience where technology enhanced the storytelling without becoming the story itself.
How Did McCann Systems Design the Guest Journey?
McCann Systems designed the guest journey as a series of connected experiential environments that guide visitors through the company’s mission, capabilities and impact. Rather than seating guests in one room for a single presentation, the design moves them through distinct zones, each supporting its own part of the narrative while staying part of a unified whole.
The journey opens in the Welcome Entry, where a recessed LED display wraps across the wall and ceiling to create an immersive first impression. LiDAR tracking drives content that responds to guest movement, and distributed audio adds to the sense of arrival. Visitors then move into the Community Space, where hospitality-focused displays and ambient digital content set the day’s agenda and introduce key messaging before guests head deeper into the center.
What Technology Powers the Product Hub and Interactive Zones?
The Product Hub and Interactive Maps serve as the primary storytelling environments, built around curved direct-view LED (DVLED) videowalls, interactive touch interfaces and RFID-driven personalization. Presenters can tailor content in real time while encouraging guests to participate rather than watch. Integrated audio, synchronized media playback and data-driven presentations work together so each experience adapts to a visitor’s interests.
The journey continues through Client Stories and additional activation zones that expand on these themes with interactive storytelling, immersive visualization and personalized content, including patient and provider success stories. Together these environments turn dense information into accessible, memorable experiences. The innovation here isn’t any single product. It’s how the technologies work together to create a personalized journey that responds to each audience through RFID triggers, LiDAR-activated content and synchronized AV.
What Infrastructure Keeps the System Reliable?
An enterprise-grade infrastructure engineered for performance, scalability and long-term reliability keeps the system running day after day. McCann designed a centralized AV headend that manages content distribution, system control and remote support across the entire center. That approach matters as much in this setting as it does in the environments the company itself serves.
A robust AV-over-IP (AVoIP) architecture handles flexible media routing between zones, while centralized Crestron control simplifies operation through intuitive touch panel interfaces. QSC audio processing delivers consistent, high-quality sound throughout the facility, protecting speech intelligibility and immersive audio no matter the presentation type. The backend was built with future expansion in mind, so new technologies and content can be added without a major redesign. Just as important, staff can run sophisticated presentations without dedicated technical support.
What Made This an Award-Winning Best Healthcare Project?
The Best Healthcare Project award recognizes the finished center for what it delivers as a strategic business asset, not just a technology showcase. By replacing traditional presentations with personalized, immersive experiences, the company communicates its story more effectively and demonstrates innovation in a way that connects with every audience. Complex products, services and initiatives become easier to understand through interactive visualization, dynamic content and guided storytelling, qualities that judges noted in granting the project its top recognition.
The flexibility of the integrated platform lets presentations evolve alongside business priorities while keeping a consistently polished visitor experience. RFID-driven personalization has changed how presenters prepare, since content can flex from a visiting hospital system one week to a payer organization the next without rebuilding a single presentation. That adaptability keeps the space relevant across a wide range of healthcare conversations.
What Business Impact Has the Center Delivered?
The center has quickly become one of the company’s most valuable tools for building trust with healthcare partners. Visiting health system executives and clinical stakeholders often arrive expecting a standard sales pitch and leave commenting on how much more clearly they understand the company’s capabilities after walking through the space. That shift from passive audience to engaged participant was exactly the outcome the client hoped technology could deliver.
Internally, the operations team credits the space for requiring little day-to-day management despite its complexity, freeing employees to focus on the conversations in the room rather than the systems behind them. The client has come to view the center less as a briefing room and more as an extension of its healthcare brand, one that consistently leaves visitors with a stronger sense of the organization’s role in improving patient care.
The Takeaway for Integrators
For integrators working on high-stakes commercial projects, McCann Systems shows how connected experiential zones, RFID and LiDAR personalization and a disciplined AV-over-IP backbone can turn a presentation space into a lasting business asset. Reliability, easy operation and room to grow aren’t afterthoughts here. They’re the foundation that lets the experience shine.
