Installing the screen is only the first sale. Integrators who want ongoing revenue from digital signage projects will get a direct look at how to build it at InfoComm América Latina 2026, where Sony Latin America and NoviSign will share a booth and host a free one-hour training session.
The focus is practical. NoviSign’s Sony-certified platform runs natively on compatible Pro BRAVIA professional displays, which removes the separate media player from the install. It also gives integrators a way to sell content management and advertising services after the job closes.
Key Takeaways
- Shared booth: Sony and NoviSign will co-exhibit at booth M122 in the Mexico Hall at World Trade Center Mexico City, Oct. 21-23, 2026.
- Free training: The session “Pro BRAVIA & NoviSign – New Opportunities in Digital Signage” runs Thursday, Oct. 22, from 11 a.m. to noon in Education 3 – Petén.
- No media player required: NoviSign is Sony-certified and plays content directly on compatible BRAVIA Professional Displays.
- Centralized control: Integrators and their clients can create, schedule and manage content across multiple screens from one cloud-based platform.
- Recurring revenue focus: The training covers how to offer content management and digital advertising services to clients.
- Free registration: Event registration is free at infocomm-americalatina.org/registrate.
What Are Sony and NoviSign Showing at InfoComm América Latina 2026?
Sony and NoviSign will run live demonstrations of NoviSign’s digital signage platform on Sony Pro BRAVIA professional displays at shared booth M122 in the Mexico Hall. The exhibition runs Oct. 21-23, 2026, at World Trade Center Mexico City.
Booth visitors can see the integration working in real time. They can also talk through deployment options and client applications directly with the Sony and NoviSign teams, which is useful if you’re scoping a signage project now.
When and Where Is the Pro BRAVIA and NoviSign Training Session?
The training session takes place Thursday, Oct. 22, 2026, from 11 a.m. to noon in Education 3 – Petén at World Trade Center Mexico City. Its full title is “Sony: Training for Integrators: Pro BRAVIA & NoviSign – New Opportunities in Digital Signage.”
The session sits in the Digital Signage track under Digital Signage End User Pro Training. It’s free to attend with event registration.
What Does NoviSign’s Sony Certification Mean for Installs?
NoviSign’s Sony certification means the application runs natively on compatible BRAVIA Professional Displays, with no separate media player required. Content plays directly from the display itself.
That cuts hardware from the bill of materials. It also removes a device you’d otherwise have to mount, power, network and support for the life of the system. Fewer components mean fewer failure points and fewer service calls.
How Does Remote Content Management Work?
NoviSign handles content management through a cloud-based platform that lets integrators and customers create, schedule and manage content across multiple screens from one place. Updates don’t require a site visit.
For multi-screen deployments, that matters. A retail chain, corporate campus or hospitality client can push new content to every display at once, and you can manage those updates remotely as a service.
What Will the Training Session Cover?
The training will introduce the new Sony Pro BRAVIA professional monitor line and show attendees how to use NoviSign to manage content remotely. The goal isn’t just product familiarity. It’s a working model for selling services after installation.
Session highlights include:
- The new Sony Pro BRAVIA professional monitor line
- NoviSign’s Sony-certified application and native playback on compatible displays
- Digital signage solutions and applications
- Remote, centralized content management
- Creating, scheduling and distributing content across multiple screens
- New business models for integrators
- Offering content management and digital advertising services to clients
Why Does This Matter for Integrators’ Business Models?
The pitch centers on turning a one-time hardware install into an ongoing service relationship. Content management and digital advertising services give integrators a reason to stay engaged with clients long after the displays go up.
Chad Bogan, director of sales at NoviSign, says the opportunity is around the work integrators have already completed.
“Integrators have already done the hard part by installing the screens,” he says. “By pairing Sony’s professional displays with NoviSign’s content management platform, they can build ongoing services that deliver value to their clients. This session will show them how.”
Who Is Leading the Session?
Noel Landa, sales and after-sales support engineer at Sony Latin America, and Chad Bogan of NoviSign will lead the session. The pairing covers both sides of the deployment: the display hardware and the content platform that runs on it.
Landa’s after-sales support background gives attendees a direct line to installation and troubleshooting questions. Bogan brings the software and business-model perspective.
How Can You Register?
You can register for InfoComm América Latina 2026 for free at infocomm-americalatina.org/registrate. Registration covers access to the training session and the exhibition floor.
If you plan to attend, block 11 a.m. on Oct. 22 for the session. Then stop by booth M122 in the Mexico Hall to see the platform running live and talk through your next digital signage project with both teams.
