The association that sets AV certification standards and runs InfoComm has a new leadership lineup for 2027. That lineup shapes the training, standards and market research integrators rely on.
AVIXA, the Audiovisual and Integrated Experience Association, has announced the election results for its 2027 Board of Directors and Leadership Search Committee. The new members include integrators, consultants, manufacturers and end-user organizations.
Key things to know:
- AVIXA members elected Tom Shen, president and CEO of Shen Milsom & Wilke, as secretary-treasurer of the 2027 Board of Directors.
- Members also elected Jason Moss of QSC and Q-SYS, Acuity and Shannon O’Reilly of FORTÉ to the board.
- The Leadership Search Committee appointed Rachel Casanova of Cushman & Wakefield and Oscar Juste of Ross Video as directors.
- Cheryl Walton of Edge was elected to the Leadership Search Committee. Burak Özdemir of Samsung Electronics and Kirti S. Shetti of Kramer India were appointed to it.
- Mradul Sharma of 3CDN Workplace Tech is listed as board chair for 2027. Tobias Lang of LANG AG is listed as LSC chair.
Who Did AVIXA Members Elect to the 2027 Board?
AVIXA members elected Tom Shen, president and CEO of Shen Milsom & Wilke (SM&W), as secretary-treasurer of the board. Members also elected two directors. They are Jason Moss, chief marketing officer of QSC and Q-SYS at Acuity, and Shannon O’Reilly, senior vice president at FORTÉ.
Shen brings a consulting firm’s view to one of the board’s officer roles. Moss and O’Reilly add manufacturer and integration experience to the director ranks.
Who Did the Leadership Search Committee Appoint to the Board?
The Leadership Search Committee appointed Rachel Casanova and Oscar Juste to the board. Casanova is executive managing director at Cushman & Wakefield. Juste is chief revenue officer at Ross Video.
Casanova’s appointment adds a commercial real estate view. That matters because property owners and occupiers increasingly drive what AV systems go into a building. Juste brings experience from the live production and broadcast side of the industry.
Who Joins the Leadership Search Committee for 2027?
Three new members join the Leadership Search Committee for 2027. Members elected Cheryl Walton, CTS, senior director of business development at Edge.
Tobias Lang, chair of the AVIXA board, appointed the other two. They are Burak Özdemir, CTS, director and head of display for the MENA region at Samsung Electronics, and Kirti S. Shetti, CTS, country head for South Asia at Kramer India.
All three new LSC members hold the CTS credential. The Leadership Search Committee identifies and recommends candidates for AVIXA’s volunteer leadership. Its makeup influences who shapes the association in future years.
Who Serves on the Full 2027 AVIXA Board of Directors?
The 2027 AVIXA Board of Directors includes 12 members. The roster includes four officers and eight directors:
- LSC chair: Tobias Lang, LANG AG
- Chair of the Board of Directors: Mradul Sharma, 3CDN Workplace Tech
- Vice chair: John Bailey, AVI-SPL
- Secretary-treasurer: Tom Shen, Shen Milsom & Wilke
- Directors:
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- Ilya Bukshteyn, Microsoft
- Loubna Imenchal, Axis Communications
- Rachel Casanova, Cushman & Wakefield
- Oscar Juste, Ross Video
- Cristiano Mazza, Grupo Discabos
- Jason Moss, QSC and Q-SYS at Acuity
- Christine Schyvinck, Shure Incorporated
- Shannon O’Reilly, FORTÉ
Lang currently chairs the board and moves to LSC chair for 2027. Sharma takes over as chair of the board.
What Does AVIXA’s CEO Say About the New Leaders?
AVIXA CEO David Labuskes credits volunteer leaders with driving the association’s work. He also points to the global experience the new members bring.
“Volunteer leadership is at the heart of AVIXA’s success. We are honored to welcome these accomplished professionals to the Board of Directors and Leadership Search Committee. Their unique expertise, global perspectives and dedication to the industry will play an important role in shaping AVIXA’s future and strengthening our support for the AV community worldwide,” says David Labuskes, CTS, CAE, RCDD, CEO of AVIXA.
Which Board and LSC Members Are Stepping Down?
Jatan Shah of QSC, Acuity is leaving as LSC chair. Shah is also a former chair of the AVIXA board.
Three board members are also leaving: Kristin Bidwell of Audiovisual Consulting Team (AVCT), Nicholas Cox of Mizuho Americas and John Joseph of Blue Rhine Industries. AVIXA thanked each for their service.
The association also recognized three outgoing LSC members. They are Michael Bridwell of Sonance, Virginia Daugherity of Waveguide and Lainie Mataras of Planar.
Why Does AVIXA’s Board Matter to Integrators?
AVIXA’s board guides the association’s decisions on certification, standards, education and market research. Those programs affect how you train staff, how you prove skills to clients and how you plan for demand.
The 2027 roster doesn’t lean on one corner of the industry. It includes an integrator in AVI-SPL and a consultancy in SM&W. It also includes manufacturers like Shure, Axis and Ross Video, a technology platform in Microsoft and a real estate firm in Cushman & Wakefield.
That mix gives integrators a stake in the conversation. It also brings in the manufacturers and building owners whose decisions shape your project pipeline. If you hold a CTS or plan to, these are the people setting the direction of that credential and the training behind it.
