Key Things to Know:
- SoundTube Entertainment has hired Veronica Reidy as design sales specialist. She’s based in Massachusetts.
- Reidy will help integrators, consultants and distribution partners use SoundTube’s complimentary design services, technical expertise and project support.
- She brings six years of customer-facing experience, most recently in the security industry.
- SoundTube’s design support covers hospitality, retail, education, corporate and house of worship applications.
- Integrators can request design help at [email protected].
SoundTube Entertainment, the Lenaxa, Kansas, loudspeaker manufacturer, announced that Veronica Reidy has joined the company as design sales specialist. The hire adds a direct link between integrators and the engineers who design audio systems for their projects.
Who Did SoundTube Hire?
SoundTube hired Veronica Reidy as design sales specialist, a role focused on connecting customers with the company’s design resources. She’s based in Massachusetts and joins the company’s design sales effort.
SoundTube makes commercial and residential loudspeakers. The company describes the hire as part of its ongoing investment in making audio design expertise easier for integration partners to reach.
What Will Reidy Do in Her New Role?
Reidy will work with SoundTube’s design engineering team to build relationships with integrators, consultants and distribution partners. Her job is to help those partners take full advantage of the company’s complimentary design services, technical expertise and project support.
In practice, she’ll act as the first point of contact. She’ll connect customers with the tools and engineering help they need for system design, product selection and project planning.
What Experience Does Reidy Bring?
Reidy brings six years of customer-facing experience, most recently in the security industry. That work built her background in customer relationships, problem-solving and collaborative problem-solving with clients.
Her role in security centered on understanding customer challenges and matching them to the right solutions. That’s the same skill SoundTube needs on the front end of a design request.
What Applications Do SoundTube’s Design Services Cover?
SoundTube’s design services cover commercial audio applications including hospitality, retail, education, corporate spaces and houses of worship. Reidy will help customers work through the company’s loudspeaker portfolio and find the right resources for each project type.
That matters most on projects where coverage, product choice and placement aren’t obvious. A design review before the quote goes out shortens the path from spec to install.
What Does SoundTube Say About the Hire?
SoundTube presents its design team as an extension of integrators’ own staff, not a separate sales function. Sarah Chauvin, director of sales engineering and training at SoundTube, points to Reidy’s role in making that support visible to customers.
“Veronica brings enthusiasm, a genuine interest in helping customers succeed and a collaborative mindset to our team,” Chauvin says. “Our Design Services team is an extension of our integrators’ own resources, and Veronica will play an important role in making sure customers know what support is available and how we can help them bring their projects to life.”
What Does Reidy Say About Joining SoundTube?
Reidy says the company’s focus on customer support drew her to the role. She also notes she’s new to AV and plans to learn the industry while working with partners.
“I’m excited to join SoundTube and become part of a team that is so committed to supporting its customers,” Reidy says. “I enjoy building relationships, solving problems and working collaboratively to find the best solutions. I’m looking forward to learning more about the AV industry and helping our partners discover all the resources SoundTube has to offer.”
Why Does Manufacturer Design Support Matter for Integrators?
Manufacturer design support shifts engineering work off your team without adding cost to the project. For integrators without in-house audio designers, that means faster proposals and fewer surprises during installation.
The catch is that many integrators don’t use these services because they don’t know what’s offered.
How Can Integrators Access SoundTube’s Design Services?
Integrators can request SoundTube’s complimentary design services by emailing [email protected]. Reidy and the design engineering team handle requests for system design, product selection and project planning support.


