Integrated Systems Events and the RAI Amsterdam are combining to produce “an exciting ISE 2019 projection mapping display onto the façade of the brand new nhow Amsterdam RAI hotel, adjacent to the exhibition and conference center,” they announced in a joint statement today.
The 25-story, 650 room nhow Amsterdam RAI Hotel has been developed by real estate developers COD and Being Development, NH Hotel Group and architects OMA, following a process initiated by Amsterdam city officials and the RAI in 2014.
Specially created content will be projected onto the nhow Amsterdam RAI Hotel from 3 to 8 p.m. each day throughout the week of ISE 2019.
The ISE 2019 projection mapping showcase will be delivered by technology partner and media server and digital display specialist Green Hippo, working with hire and production experts LANG, a long-term ISE platinum sponsor and technology partner.
The daily display “will demonstrate the latest in projection mapping technology and include live feeds from the ISE show floor,” according to the announcement.
Content for the presentation is being created by 3D-mapping specialist Tenfeet working in collaboration with Green Hippo.
This content “will be focused on the concept of diversity as well as on the construction and design inspiration behind the nhow hotel, showcasing popular media manipulation and projection techniques,” according to the announcement.
Technical planning and implementation of the nhow Amsterdam RAI Hotel project is being managed by LANG.
Its primary challenge is to transform the glass façade of the nhow Amsterdam RAI into a projection surface that can support projection mapping.
Working with ProDisplay, the solution is to implement a complete “foiling” of the glass interior of the hotel.
For projection, LANG will use 14 Panasonic PT-RZ31K projectors, providing around 400,000 lumens. Using Hippotizer V4+ Media Servers Green Hippo’s 3D mapping applications will be used to map live data visualizations, custom content and perspective mapping onto the hotel.
“This unique showcase brings together the elements that make ISE such a special occasion: the harnessing of state-of-the-art technology with some of the world’s finest creative minds and production experts to creative a unique, immersive experience,” says ISE managing director Mike Blackman. “It’s an exciting addition to ISE 2019.”
“We are delighted to support this exciting initiative at ISE 2019 together with Being Development, COD, nhow and Pleijsier Bouw,” says RAI Amsterdam CEO Paul Riemens.
The new nhow Amsterdam RAI will be the canvas for the ISE showcase and is a welcome addition to the ‘RAI family’ to further enhance the experience of exhibition attendees visiting RAI Amsterdam.
This is a fantastic way to introduce the nhow Amsterdam RAI to the city and a prime example of ‘connecting.’”