Gathering analytics and business metrics from digital signage just goat easier. Artificial intelligence and analytics provider AdMobilize has partnered with display maker media mea to offer off-the-shelf digital signage with built-in audience analytics solutions.
[related] The companies are offering digital signage solutions with fully-integrated, easy-to-use audience analytics functionality, according to an AdMobilize press release.
The AdMobilize-equipped media mea solutions will debut in Q1 2018, making it easier and more affordable than ever for brands and agencies to utilize real-time analytics to better understand their audiences, says AdMobilize CMO Mike Neel.
AdMobilize made a splash at InfoComm 2017 where it presented digital signage integrators with AI and analytics solutions to help their customers better understand the impact of their digital advertising and communications solutions as well as create more informed strategies.
AdMobilize CEO Rodolfo Saccoman, during a MyTechDecisions podcast, discussed opportunities for better business metrics to be gathered from digital signage.
The partnership with media mea “meets a very real demand from DOOH customers for an ‘off the shelf’ digital signage solution that comes enabled with sophisticated audience analytics capabilities,” says Neel in the press release.
Inside the Off-the-Shelf Audience Analytics Solutions
AdMobilize CEO Rodolfo Saccoman sees an opportunity for digital signage to provide far more valuable and rich information to customers.
“Now, media mea customers can, with the touch of a button, turn on audience analytics functionality. There is no need for a complicated installation, which, as a result, lowers the barrier to entry for users to take advantage of this cutting-edge audience analytics technology.”
The AdMobilize audience analytics platform can track real-time ad performance and customer engagement; segment campaigns and content by hour and site; target content by both audience demographic and emotion; and optimize store traffic flow, and more, according to the press release.
All captured analytics are fed to a cloud-based dashboard or API that allows end-users to assess results and performance, identify trends, and make any necessary adjustments to the displayed content.
Beginning in Q1 2018, all of this audience analytics functionality will be available through media mea’s suite of custom indoor and outdoor digital signage displays and kiosks – through integration with a media mea-supported content management system.
“We understand that data analytics are a critically important component of the future of the digital signage and DOOH advertising markets; brands don’t just want to display advertisements and content, they also want to better understand those who are viewing it and engaging with it,” says media mea GM Mohamed Ghalayini.
“Through this partnership with AdMobilize, we’re now able to provide our global network of customers with market-leading custom digital signage solutions that come fully-equipped with audience monitoring and reporting capabilities.”
“Plus, because AdMobilize supports a variety of signage formats, we’re provided the flexibility we need to include analytics in all of our custom display projects.”
The integrated solutions will be available in Q1 2018.
