20 Leadership Books AV Leaders Read When They’re Not Reading CI

Kelly McCarthy, president of Genesis Integration: “I recommend Traction by Gino Wickman. Most senior management people do not have a problem with higher-level strategic insights. Many do not struggle with strategic plans. However, execution seems to elude many. How do we execute strategic plan when we have day jobs? Traction is a simple paint-by-numbers book on how to actually execute your strategic plan. However, it is tricky in that it really forces you to fully articulate who you are, what you stand for, what your value is, and where you are going.”